K-Y Swears It Can Intensify Female Pleasure.

ky-intense-arousal.jpg

I just showed a Sexually Active Female Friend (SAFF) a spot from the latest campaign for K-Y Intense -- a product that claims it's scientifically proven to get girls off harder.

SAFF's response: "This makes me entirely uncomfortable."

o Shocked:


o Reserved/Socks


o Reserved/Silence


Yeah, but it's the okay kind of uncomfortable though. The cool thing about this triage of awkward bedtime moments, orchestrated by Mother/NY, is that it isn't cheesy '90s-reminiscent soft porn -- which is something you kinda expect from a brand like K-Y, whose entire modus operandi is to slick you up for the horizontal disco.

We digs 'em. (Especially the one with the uber-long silence.) For a product whose promise we hardly take seriously anyway (intensify the O? Bitch please), Mother's slapstick formulaic approach hits the right note.

by Angela Natividad    Apr-15-09   Click to Comment   
Topic: Brands, Campaigns, Commercials, Television   

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Comments



Comments

There have been lube "stimulants" on the market for a long time but they have been specialty shop items. I like this approach to marketing a tried and true product with some new bells and whistles. I love it when it's comfortable and okay for people to talk about sex in the media. It can be an opportunity for couples to start having conversations they have been wanting to have for a while.
There's no feeling of taboo and it focuses on the sexual satisfaction of the female. Good stuff.

Posted by: tobin on April 15, 2009 11:26 PM

These ads must be targeting insecure men, right? I have seen these ads during shows where the target demographic is, like me, 18-35 year-old males, but usually men who are self-conscious enough to care whether their girlfriend or wife is having a good time (shows like "Mad Men" and that whole family of high-end, pretentious drama).

By contrast, the Trojan brand finger-mounted vibrator ad (http://www.youtube.com/watch?v=m_z13XymWVU) might be targeting insecure women, as it is advertised on the Soap and Gameshow networks.

My only question is: which of these ad campaigns is stupider and more predatory on insecurity, in your opinion?

Posted by: tom on May 18, 2009 1:40 AM

These ads must be targeting insecure men, right? I have seen these ads during shows where the target demographic is, like me, 18-35 year-old males, but usually men who are self-conscious enough to care whether their girlfriend or wife is having a good time (shows like "Mad Men" and that whole family of high-end, pretentious drama).

By contrast, the Trojan brand finger-mounted vibrator ad (http://www.youtube.com/watch?v=m_z13XymWVU) might be targeting insecure women, as it is advertised on the Soap and Gameshow networks.

My only question is: which of these ad campaigns is stupider and more predatory on insecurity, in your opinion?

Posted by: tom on May 18, 2009 2:01 AM





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