Lingerie Selling 101: Show the Product

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This is for those who've recently mentioned Adrants seems to have forgotten about or shunned the fact there's a lot of sex, sexual innuendo and gratuitous almost-nudity in advertising.

So here you are, doubters. Purple lingerie. Hot chick. Rad music. Courtesy of Blush.

And to all those who feel we occasionally pimp ads just because they have a hot chick wearing lingerie, you have to sell a product somehow and what better way to do so than to show the product on a person everyone wishes they were. It's called aspirational marketing. OK, so it's the basest form of aspirational marketing but still.

by Steve Hall    Apr-13-09   Click to Comment   
Topic: Commercials, Creative Commentary, Good, Racy   

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