Pasty White Chicks and Desperate Virgins Need Vacation.

hyatt-suntan.jpg

Hyatt's running a sweepstakes called The Big Welcome, where you can win a bunch of free nights in Unspeakably Awesome parts of the world.

That's cool and all, but the effort's being promoted with two wristslash-worthy attempts at irony.

o Sharing the Gift of the English Language. (These guys remind us of the Alltel Geeks, except amazingly less worthy of oxygen.)


o Suntan. (Possibly the only blonde ditzes alive that aren't fun to watch.)


To Hyatt: who wrote these scripts, and can you still get out of paying the invoice with a series of strategic temper tantrums? Because this shit's not doing you any favors.

by Angela Natividad    Apr- 6-09   Click to Comment   
Topic: Brands, Campaigns, Online, Worst   

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Comments



Comments

Agreed, Angela - executed poorly. I understand the need to "prime the pump" so to speak and show the potential entrants what they're looking for in the way of submissions, but trying for that amateur look with a crew of SNL aspirants is way weak. As if we didn't get it in the second one, the actress has to over-exaggerate the use of the remote control. The gang of four in the first one reek of smug frat-house Apatow imitators. They walk around all day reciting lines from Forgetting Sarah Marshall and dream of landing jobs at College Humor. (Where all the hot funny chicks are.)

Posted by: Jetpacks on April 6, 2009 9:33 AM





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