Peter Murphy Channels John Lennon For Chase Bank.

chase.png
Hmmm. I would gone with "Cuts You Up" and had someone destroying their credit cards. BUT THAT'S ME. Okay, besides the fact that Lennon and Los Beatles had generally been off-limits for years, or that Peter Murphy was Marilyn Manson sans make-up and obnoxiousity long before Marilyn was, let's take a look behind the scenes at the creative brief for this mcgarrybowen effort:

"Chase's objective was simple--they wanted people to know: we're Chase, we're a bank and we're in California. With WaMu being such a toxic brand--the largest bank failure in history--and with the country (especially California) hit hard with the recession, Chase also wanted the spot [after the jump] to provide people with a little hope and convey the dawn of a new day."


Well, did it do it? Is a cover of the classic Instant Karma in a black and blue monochromatic vibe the face of happy rampant Californication? (Seriously, one other change I might have made now that I see that Lennon clip: Have Lenny Kravitz, who produced the new version, sitting blindfolded on one of the rocks crocheting blindfolded as a surfer runs by. For, you know, that true "homage" thing.)


by Bill Green    Apr-21-09   Click to Comment   
Topic: Television   

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Comments



Comments

Interesting mention about Lenny Kravitz. He would have been good in the ad - but had nothing to do with it.

From Peter Murphy's Blog:
Saturday, April 11, 2009

Instant Karma
Category: Music
Peter recorded a cover version of John Lennon's "Instant Karma" currently airing for Chase Bank. This recording was produced by David Baron and Peter in Woodstock NY.

Peter & David have also been finishing up Peter's new Album.

http://www.youtube.com/watch?v=NEo36V2RDPg

Posted by: Susie on April 22, 2009 12:42 PM

@Susie - Agency tells me otherwise.

Posted by: bg on April 22, 2009 1:55 PM

This ad sucks. When did Cali look so ... Icelandic. Maybe, it's the economy they're getting at there.

And he butchered Lennon.

Posted by: Edward on April 22, 2009 4:00 PM





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