Trump Lends Moody Scowl to Lifelock Campaign


Lifelock touts its identity theft protection capabilities with this online video about the biggest identity theft scandal in the world.

The premise: one person has won the chance to meet "the Donald." (I like how he's now so important, he's preceded by an article.) As a result, hundreds of thousands of people are claiming to be the person named.

The effort's part of a collabo with The Celebrity Apprentice, and you can plug in the name of any identity theft victim you want.

Vanksen Group, the folk behind the work, made an example out of us in the video linked above, so we had the unique pleasure of watching the Trumpster himself call us out. Oooh. We just got proximity tingles.

Video can be sent to friends upon conclusion. You're also offered a thirty-day trial of Lifelock.

by Angela Natividad    Apr-15-09   Click to Comment   
Topic: Brands, Campaigns, Online, Promotions   

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Hello Angela,

Thank you for writing about the LifeLock Trump video. If I could ask, could you please post this link instead of the one you have up?

It wont give people 30 days FREE and I want to make sure that the 30 day code is there for people who want to try LifeLock.

Thank you!

Posted by: David on April 15, 2009 7:39 PM