Trump Lends Moody Scowl to Lifelock Campaign

Lifelock touts its identity theft protection capabilities with this online video about the biggest identity theft scandal in the world.

The premise: one person has won the chance to meet "the Donald." (I like how he's now so important, he's preceded by an article.) As a result, hundreds of thousands of people are claiming to be the person named.

The effort's part of a collabo with The Celebrity Apprentice, and you can plug in the name of any identity theft victim you want.

Vanksen Group, the folk behind the work, made an example out of us in the video linked above, so we had the unique pleasure of watching the Trumpster himself call us out. Oooh. We just got proximity tingles.

Video can be sent to friends upon conclusion. You're also offered a thirty-day trial of Lifelock.