Why Pay Clear Channel When There's Fuzzy Bob on 5th and Market?*

strategic-domination-homeless

There's a lot you can say about dot-coms in general, but you'd be hard-pressed to accuse them of being too scrupulous.

Because it's your industry too, beam with pride while observing how easy it is to place your outdoor work in high-traffic areas for 1/16th of the price. That's right! -- ride the homeless!

Bumvertising.com was developed by Front Door Enterprises, whose founder Benjamin Rogovy recognized the "enormous potential in wasted homeless labor." He also thinks bums "will incur higher revenues from donations" if it seems like they're at least flirting with joining the labor force.

See Bumvertising mini-drama below.

We have no words. Props though to @MichaelRiddle for sharing.

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*Actually, you can't get placement on 5th and Market. Not via Bumvertising anyway. The homeless they're working with mostly circulate the on and off ramps on I-5 at the 45th and 50th St. exits. Yeah, that's pretty specific, but hey, these are creatures of habit. They know what they're doing.

by Angela Natividad    Apr-28-09   Click to Comment   
Topic: Outdoor, Strange, Video   

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Comments



Comments

Bumvertising.Com is so bad its great. When that business folds, I might grab the domain for a company that places ads on the backside of jogging suits. Oh, wait, that's so 2006.

What kind of metrics can you get on this bumvertising? Just asking...

Posted by: Eric Wade on April 28, 2009 2:34 PM

Although extremely politically incorrect and dangerously close to exploitation, this concept does bring attention to important social issues.

Will using the homeless to advertise a business improve its brand image? Probably not. Will it push boundaries, shock, and generate buzz? Definitely. Its without doubt pushed Front Door Enterprises into the spotlight.

Posted by: Logan Jones on April 30, 2009 1:23 AM





Stanton Optical


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