I Could Be Wrong, But I Think Your Torch Just Smoked a Prophet.

maglite-security.jpg

LOL. To promote the strength and intensity of the Mag-Lite, Ogilvy & Mather/Paris composed a print in which a distracted security guard shines his flashie on a piece of art for a wee bit too long.

That open-mouth clueless look gets us every time. We like!

by Angela Natividad    May- 4-09    
Topic: Brands, Campaigns, Good, Magazine, Poster



It Was Like Woodstock, But Rated PG.

tmobile-hey-jude.jpg

Half of Adrants is Asian, which means we were irreparably traumatized by karaoke from an early age. But there's a contagious warmth to this effort by T-Mobile -- which can only be described as the Ultimate Karaoke Gangbang.

The mobile/communications firm projected the lyrics to the Beatles' Hey Jude over a billboard, then passed mics out to people on Trafalgar Square. It's neat to watch the faces: people look earnest, but uncertain, and over time they just kinda lose themselves in the na-na-nas and the feel-good Hey Jude-in'.

more »

by Angela Natividad    May- 4-09    
Topic: Brands, Campaigns, Good, Guerilla, Social



I'll Have A Golden Shower With My Dirty Sanchez

golden_shower_stuckey.jpg

A YouTube commenter sums up this beer spoof quite well, writing, "Jesus Christ, you Americans have such a poor kind of humor. Very childish..." And if you really want to know just how bad our sense of humor is, check out this Stuckey & Murray commercial entitled Golden Shower.

And yes, that's exactly what it's all about. Complete with a Dirty Sanchez too.

by Steve Hall    May- 4-09    
Topic: Commercials, Spoofs, Worst



Pledge to Succeed, Gov 2.0, Cleveland Deux, Cell Phone Sex Ed

still-cleveland.jpg

- The magic that is Cleveland -- deux!

- Be better, pledge to succeed.

- The Obama Administration lists all its social media links. And we thought we were whores.

- "4A'S PRESIDENT IS BIG ADSCAM FAN!" o_O

- Apple rejects NIN iPhone app. Three people in the charted universe shit a brick.

- Cell phone sex ed.

- How to pass for J-Lo. On Google.

- Revisiting the sad fate of Dominos' Pasta Dude.

by Angela Natividad    May- 4-09    
Topic: Brands, Campaigns, Political, Spoofs, Video



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Federici Gelato Poses Fresh Temptation to the Pious

federici-gelato.jpg

Antonio Federici Gelato just busted out with a print ad campaign where nuns and priests get a little more intimate than the Holy Spirit is comfortable with. Short but sizzling taglines include "submit to temptation" and "kiss temptation" (see variant).

But the UK's Advertising Standards Authority -- which has shafted campaigns for lesser blasphemies -- has apparently never indulged in the sensual magic that defines gelato. The watchdog is investigating the ads now, but that's pretty much a formality: according to the Committee of Advertising Practice, "linking sex or sexualised images with religion may cause particular offence" and "portraying nuns in a sexual manner is inappropriate."

more »

by Angela Natividad    May- 4-09    
Topic: Magazine, Poster, Racy, Trends and Culture



Yawn. No, Wait, Hurry! Must. See. This.

bajaj_transform.jpg

Must. See. This. That was the subject line of an email we recently received. Well it's a forgone conclusion no one ever needs to see anything when a subject line screams Must. See. This.

And besides, we've seen it all before. You know the drill. Mini Cooper transforms. Citroen transforms. Copy machines transform. Citroen transforms again. Citroen transformation gets spoofed. Altoids transforms. Kid spoofs transformations.

But if you've been asleep for the past four years, do feel free to watch this Bajaj DTSi commercial in which motorbike...yes...transform.

by Steve Hall    May- 4-09    
Topic: Commercials



Hospital Cancer Campaign Avoids Schmaltz. Still Pulls Heart Strings

cael.jpg

Every time we see a cancer ad, it's like "Oh please, not again with the sappy emo crap." But upon viewing these four spots for Akron Children's Hospital, we felt quite differently. Oh sure, they bring on the emotion, particularly the two featuring the brother and sister of a 3-year-old with leukemia, but they do it in a way that is entirely human and completely unproduced.

And that's because they weren't produced. More specifically, they were crafted by director of photography Andreas Von Scheele who spent 30-40 hours filming the commercial's subjects alone with no director or agency types hanging around the set. Yes, there was a director, Kevin Kerwin of Authentic Films but he stayed away from the shoot and out of sight.

more »

by Steve Hall    May- 4-09    
Topic: Campaigns, Cause, Commercials, Good



Scotts Helps Fuel Your Audubon Hobby.

songbird-scotts.jpg

To promote Scotts Songbird Selections Wild Bird Food, ML Rogers/NY appeals to the mildly creepy bird-watcher hidden in all (?) of us.

Apparently this particular blend of fowl-food attracts twice as many colourful birds as the typical blend. So pour it into your feeder, don your camos and gawk away.

This campaign represents Scotts Miracle-Gro's debut into birdfood. It busted its cherry with a $5 million ad campaign that'll appear on major TV networks, as well as really fun places like Home Depot, Lowe's and Wal-Mart.

Yeah, two bird spots in a row. It's just that kind of night. < Insert witty Twitter tie-in here. >

more »

by Angela Natividad    May- 4-09    
Topic: Brands, Campaigns, Commercials, Television



Never Mind the Juice; is that Birdhouse for Sale?

robinsons-be-natural.jpg

"Birdhouse" is a painstakingly detailed spot about a relatable life chez bird, decompressing after a long day flying from branch to branch or whatever it is birds do.

He watches TV, gets the paper (from a pigeon!) and rifles through the fridge, ultimately settling for a bottle of Robinsons' Be Natural -- "Squash made from naturally sourced ingredients").

We have no idea what that tagline's all about, but the drink itself looks suspiciously like Tang.

more »

by Angela Natividad    May- 4-09    
Topic: Brands, Campaigns, Commercials, Television









Featured FREE Resource: