Gawker Media Pimps Itself in Promotional Video


"This guy, whether we like it or not, is the future." So says a very angry Friday Night Lights author Buzz Bissinger of Deadspin Editor Will Lietch in a Gawker Media promotional reel released today.

The reel sums up the company's offerings and, in true form, gleefully highlights (while taunting, of course) its detractors. It's Gawkeriffic. We've been reading Gawker Media's blogs since Elizabeth Spiers made her first post on Gawker back in the day. And we've loved every word.

While micro-blogging (think Twitter), social networks (think Facebook) and social media (think, well, everything else) get all the hype these days, blogs, with an insatiable dagger-like obsession, still rule at razor sharp coverage of specific topical areas like no other media out there. And they do it faster, cheaper and snarkier.

by Steve Hall    May- 6-09    
Topic: Video, Weblogs

'Got Milk?' Chums Up with White Gold.


The fruit of their liaison is called the Thrashteurizer, a Facebook game that grants users the chance to win a Gibson guitar, autographed by White Gold, and $500 cash.

Between April 13 and June 21, five more top scorers will get a Thrashteurizer T-shirt. Probably no autographs for those though; the free cotton factor should be sufficient to sustain you.

by Angela Natividad    May- 6-09    
Topic: Brands, Campaigns, Celebrity, Games

Support Your Vet. No, Not the One Who Spays Pets.


The Ad Council just released a slew of Saatchi & Saatchi-created PSAs that encourage families to engage in conversation with veterans of Iraq and Afghanistan.

We like the approach; it's neither pushy nor garishly patriotic. It's gentle.

See "Signs," our favourite; more at

more »

by Angela Natividad    May- 6-09    
Topic: Campaigns, Cause, Commercials, Television

Social Media Sins, Chicken vs Chicken, Fingerpainting with Adidas


- 7 deadly sins of social media.

- The Tourism Bureau of Queensland bestows one Ben Southall with the best job in the world.

- Fingerpainting with Adidas.

- Invoke CEO tries dragging Zipcar into customer service 2.0. It's resisting.

- R/GA gets Agency of the Year at the 13th annual Webby Awards.

- El Pollo Loco vs KFC. Somebody fucking kill us.

- Something about the depths of hell.

- Happy mother's day from

- James Cooper is now Interactive Creative Director at Saatchi & Saatchi.

by Angela Natividad    May- 6-09    
Topic: Agencies, Brands, Campaigns, Online, Political, Social

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Not Quite Romance, but the Fertility Innuendos Were Rampant!


Say hello to "Chromance," a short vid by Superfad for Google's Chrome browser.

Never mind that Chrome's shine faded months ago. A clear storyline and a soft relatable protagonist brings even the rustiest of logos back to race-quality lustre.

more »

by Angela Natividad    May- 6-09    
Topic: Brands, Online, Promotions, Video

'Le Sens Propre' Interprets 'Brilliant' with a Fine Hand


Wed the dreamy, slightly disengaged world of Rene Magritte to the youthful warped whimsy of Alice in Wonderland. Add a dash of Little Minx for contemporary production flair and a touch of the feminine. Shake well and lace in cotton candy.

What do you get? "Le Sens Propre," a short film by Blacklist's Cisma for Adobe's "Shortcut to Brilliant" Creative Suite 4 campaign. The work -- created using only Adobe products -- emits a strange fragility that guides wandering eyes from frame to frame on the thinnest of wispy white threads.

more »

by Angela Natividad    May- 6-09    
Topic: Agencies, Brands, Campaigns, Good, Video

No, It's Not Mime Disease, It's Brand Interaction.


At Piccadilly Circus in London, McDonald's has a dynamic billboard that stimulates both engagement and viral behaviour.

Playing on the irresistible human desire to pretend to interact with stuff that isn't really there, the billboard randomly flashes things like umbrellas, bouncing soccer balls, dumbbells and thought bubbles -- all waiting for some eager pedestrian to position his head and/or arms in just the right spot so some content-starved intrigue-seeker can snap a shot for mom and dad at home.

Orchestrated by Leo Burnett. See vid.

more »

by Angela Natividad    May- 6-09    
Topic: Brands, Campaigns, Guerilla, Outdoor

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