If it weren't for Japan, advertising would be pretty boring. Sure, America pumps out a few gems each year but it seems gems are all Japan is capable of. That or the country is just really, really weird. Or...their normal and we just think they're weird. Or, they just have a fixation with young girls in cheerleader uniforms and large rubber ducks emulating Godzilla. Or...oh, whatever. You decide.
This commercial was created by Mother London so everything we just said could be...rubbish as the Brits would say and all this is just one culture's twisted view of another's.
We like to think our Adrants headlines, on occasion, are snark-filled gems of wit and pithiness but this particular headline wasn't written by us. Apparently, it was written by a copywriter whose first language is, it would seem, not English. Or the ad was carelessly pushed through some automated translation software which, as we all know, never ends well.
Add to that boner (look it up. the word doesn't have just one meaning) of a headline the expulsion of a milky white substance, some creepy fireman shapes and a woman who looks quite pleased after she swallows and you've got an ad that, well, would be right at home as an SNL spoof...if they were allowed to go that far on broadcast television.
What's it all about? Some kind of heartburn medicine from Gaviscon.