If ever there were a commercial which made us not want to be associated in any way with the product being advertised, it would be this Clemenger BBDO-created commercial for Campbell's Chunky Fully Loaded soup.
Seriously. It's like a bunch of Darwin Award winners crossed with Evil Knievel wannabes in search of McGuyver.
Two guys are in a car. The passenger, who's inconsiderately grubbing, mistakenly drops a McDonald's french fry between the seats, compelling the driver to turn to him with a short, harsh "Dude" -- shorthand for "You better pick that shit up and fast."
If you've ever wondered what happens to the stuff lost in motor vehicle ether, here's your chance. Spare change, ballpen caps and -- yes, mislaid fries -- become window trimmings in a universe composed of lost souls, toiling for the pleasure of a crazed, invisible god.
Saatchi & Saatchi/LA busts out with "Harmony," a wee bit of weirdness in which a Toyota Prius drives leisurely through a dormant landscape and sets it blooming -- not just with flowers and and trees, but with what appear to be Munchkins.
Ever been to Disneyworld? Ever been on the GM Test Track ride? Then you know exactly what you're getting into with this Tribal DDB London-created online game, The GTI Project. It's to hype the launch of Volkswagon's new Golf GTI Mk VI.
While the work is inspired by the Golf's invention back in the seventies when VW engineers sequestered themselves in a secret room in their spare time to design the first generation Golf...it's a digital version of GM's Test Track Disney ride.
Not knocking the work and we are a VW fan having owned three but if we had to choose the best ride, we'd have to go with GM's real world version. Of course, not everyone can go to Disney all the time so let's just thank Tribal DDB London for providing us a digital alternative.
Remember when dodgeball was just a stupid game you played in gym class when the teacher didn't feel like teaching you anything that actually had to do with physical education? Well those were the days. Thanks to a movie and a bunch of people not interested in playing "real" sports, it's now become a popular sport. Which, of course, means it's now part of an ad campaign.
Coca-Cola kicks off barbeque season with a set of fresh and festive Coke cans. Each is red with the silver silhouette of something summery -- sunglasses, a grill, a beach ball -- and the logo, either peeking out of the image or interacting with it some other way.
The one at left looks kind of like Diet Coke masquerading as Coca-Cola Classic. (We'll leave you to make the aspartame-laced-wolf-in-sheep's-clothing jokes.) But this is infinitely less gauche than the limited-edition Ramadan cans.
Provided your definition of "happy" is yellow and zesty.
With help from Euro RSCG/NY, French's -- which is apparently over a hundred years old -- kicks off its latest campaign with "Happy Starts Here" -- a tribute to how each bottle of French's now comes with 40% MORE FREE!.
As David Gianatasio writes on AdFreak, faux-newscasts do, indeed, trivialize the profession but, as always, they do provide lazy creatives an easy out when there's no energy left to come up with anything new. In this "What Happen Here, Stays Here" Las Vegas commercial, we are told by Candace Newman "the water's nice but no one's getting in" and "these cabanas are yet another troubling sign of the times."
Sadly, it's all very true. Las Vegas is hurting in a big way. But rather than sending an entire town to the city as part of a crazy marketing stunt (oh wait, they did that already), they are embracing economic reality and having fun with it.
While we might be led to believe Mirage's Bare is bare, as Newman finishes her report, strips off her jacket and the camera pans left to a pool full of party people, it seems Las Vegas is doing just fine.