Madness, a band, just released The Liberty of Norton Folgate, which it's promoting by way of ad nostalgia.
The spot appropriates old Cheer spots where a Very Sterile Man washes soiled shirts with both Cheer and "ordinary detergent." In this case, the soiled accoutrement is The Liberty of Norton Folgate. The latter was washed in both ordinary detergent and fictional brand "Zazz."
Five and a half out of Madness' seven band members concluded the album was vastly improved with the latter. We're not sure what happened to the other one and a half members, but it probably had something to do with the button labeled "Permanent Press" and those pesky spin cycle propellers.
Clever. But wait -- does this mean Liberty is less profane, or less gritty, or just really, really wet?
Work by production team Gas & Electric; directed by Sell! Sell!.
In the spot, Ozzy makes almost-funny jokes about how the phone is more attuned to his needs than previous human assistants, which respectively had hearing problems (for obvious reasons) and kept odd hours (the daytime ones).
It is surprisingly not horrible. But in the event that brands race out right now with a mad hankering to book a seat on the Ozzy train, we're at pains to remind you he's got a full docket: World of Warcraft'salready aboard, plus Samsung's planning still more spots.
The one-time dauphin-of-Darkness must be a helluva prince to work with.
Piracy's looking pretty good these days, and a handful of popular artists have done what they can to demonstrate they don't support the act of suing music fans that also happen to be flagrant file-sharers.
Radiohead gave away In Rainbows online in '07 on a pay-as-you-wish basis, followed by Saul Williams, whose Rise and Fall of Niggy Tardust gave you the option of paying a $5 support donation. Just recently, Del the Funky Homosapien opted to give Funk Man out at no charge, jokingly dubbing it his "stimulus package."
This is absolutely the most hilarious and disgusting (at the same time) thing we've seen in forever. And it's an ad! For a cause group no less. So remember the guy who used to do huge burps in high school? Of course you do. Every school has one. This guy is that guy.
And as the teacher always used to say to that Olympic High School Burper, so says this ad, "Do something better with your name."
And who said juvenile burping couldn't be put to good use?
After 20 years of riding its existing array of brands, Mars introduces a new candy bar: the Fling, a skinny, "shimmering" (wait, what?) 85-calorie chocolate "finger" whose packaging is hot pink and whose creative invites you to "pleasure yourself."
Just not beyond a PG-13 rating. We just watched the first-ever ad, the first 15 seconds of which gave us that embarrassed schoolgirl flush: two pairs of legs in a dressing room, making motions and noises as if they're doing The Do.
The camera pans over the tops of the rooms, revealing the frisky couple is not a couple at all. The man is in a separate room, grunting as he struggles with clothing that's two sizes too small; and the woman, who's finished shimmying into a tiny dress, moans with quiet glee as she collapses into a seat and pleasures herself with one of Fling's, uh, fingers.
Casey writes, "It's got to be for something, but I'm not sure what it is..." Well thanks for the detailed information, Casey. We really appreciate it. But, yes, it's definitely for something but we know not what it is. Anyone care to shed some insight on why men and women are walking around New York today in swimwear?
Is it related to that similarly-themed promotion that had similarly-dressed men and woman wandering the streets of New York on Friday?
Either way, it's definitely a travel promotion of some sort.
This is drive safely commercial for Auckland's Rodney District is an amazing piece of work. Truly amazing. Not as technically amazing as Honda Cog or as emotionally charged as the classic The Faster the Speed The Bigger the Mess (which you can view here) but still, amazing.
Saatchi New Zealand, working with production company Flying Fish and a demolitions engineer, blew up a car with ten grenades and then reassembled the vehicle, piece by piece, creating a work of art. The finished piece is stunning. And the music. Well, that works too.
Threadless is developing a crowdsourced line of tees with statements from Twitter. Users can enter any tweet for inclusion; the best tweets are voted on by the community and ultimately turned into shirts.
More exciting than the crowdsourced chest manifestos, however, was the PR, which Threadless decided to limit to 140 characters:
Chicago, IL (PRWEB) May 19, 2009 -- @Threadless to crowdsource #TwitterTees. @Biz says "Awesome!" http://thrdl.es/~/R
Isn't that the most beautiful pressie you've ever seen?!!
US Cellular launched a really neat program called Battery Swap. If you're on the road without a charger and your phone's dying, or your battery is just really crappy in general, visit a US Cellular store to exchange your old or uncharged battery for a new one -- at no charge.
To promote the program, Publicis & Hal Riney went diving in the generic mascot bargain bin. The result of that pursuit is a poindexterish robot character who dances and slaughters multi-generational slang
- adMarketplace would like us to know "For the second straight quarter, Google reported that it cut its Traffic Acquisition Costs (payments to AdSense publishers) in the first quarter of 2009. Their payout to publishers dropped 1.7% in Q4 2008, and an additional 2.1% in Q1 2009, costing AdSense publishers thousands of dollars."
This would appear to be a lot of money to spend simply to tell people you'll back up their mobile phone contacts, something Verizon has been doing since, well, ever. Now U.S. Cellular (does anyone even use U.S. Cellular?) wants us to know they, too, will back up your precious contacts. And U.S. Cellular does know they are precious.
So how was this accomplished? We couldn't gush better than the press release which reads, "To highlight U.S. Cellular's 'My Contacts Backup' feature, which stores your numbers even if you lose your phone, the team found inspiration from the idea that your phone numbers aren't just numbers; they're connections to the people who matter most. The spot celebrates the humanity behind what a phone brings to your life in a colorful way."