- Chicago's O'Hare airport has a new website! (Some people think this sort of thing is important. Who are we to judge? Oh wait, that's our job)
- Yawn. Men dress up as women in Danica Patrick's new Boost Mobile Unwronged commercial.
- Soft drink\ company, The Feel Good Drinks Company, commissioned Loose Moose to turn a stop-frame animation created for them by one of their consumers into a national TV
campaign.
- smashLAB's Eric Karjaluoto thinks design has become commoditized but he has a solution
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Hubspot cutie [Ed. please refrain from your lame chauvinistic remarks] Karen Rubin takes on the Pets.com Sock Puppet in an interview on the importance of inbound lead marketing versus, well, lame, wasteful Super Bowl advertising.
Troy-Bilt hikes its ad budget up 50% from 2008 to $1.8 million, springing for a folksy little tune called "Shinin' Down", which can be heard in its ads or on hold with its tech team. Download it for free at troybilt.com.
The ad itself is a modern nod to a young and trendy generation of gardeners, which I guess downloads MP3s in addition to steering tractors with a grin. It will appear nationwide across popular networks, including HGTV and DIY. This is Troy-Bilt's first TV push in five years.
Feels authentic. Don't you just wanna race outside and fertilize something? (*checks pocketwatch*) Still plenty of time left in the day to indulge that inclination.
Work by Marcus Thomas/Cleveland.
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"The big, fat, silver torpedo that is the Chipotle burrito is as iconic (in this city, anyway) as an Absolut bottle or a Converse shoe," lauds the Denver Egotist, bringing to mind billboards that have taken us by surprise more than once.
"So what better way to start off a brand new campaign than to ditch the thing you're most famous for in favor of a bland, new Taco Bell-styled menu and some insipid value statements that are saturating the market in this shitty economy. Oh, and how about a new logo, too? Something that could sit nicely on the shelf at Target with the other Archer Farms produce?"
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