Ads Crawl Further Up Your TV Screen...and Talk

Optalgin_screen_crawl.jpg

You knew it would come to this, right? Those ever more prominent bugs and screen crawls that assault you during your favorite programming are now on their way to becoming full blown, in-program commercials tied to the action and content you are viewing. Or at least that's what Optalgin painkillers hopes.

During a live broadcast of the championship League Final in Tel Aviv, every time there was an injured player, the ad, created by Shalmor Avnon Amichay/Y&R Interactive, would appear.

Check it out here.

Has your head exploded yet? But wait. This might not be so bad. If programming never broke and these ads appeared once in a while, how bad would that be? Thoughts?

by Steve Hall    May-28-09   Click to Comment   
Topic: Television, Trends and Culture   

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Comments



Comments

I hate those ads that take up a third of your screen.
But this isn't too bad. Quick and clean. As long as they limit the ads. This is ideal for soccer since there are very few timeouts for ads. It's one of the reasons why we don't see soccer (football)on any prime time slots.

Posted by: Tom Egly on May 28, 2009 4:34 PM

Cool idea. Loved the execution.

Posted by: Thomas Archibald on June 1, 2009 11:49 AM

Cool idea. Loved the execution.

Posted by: Thomas Archibald on June 1, 2009 11:49 AM







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