Ben & Jerry's Sniffs Denmark for Fresh Taste Sensation. Comes Up Short.
In the latest episode of "The Scoop," Ben & Jerry's sends its taste experts to Copenhagen to find a new ice cream flavour.
Watching two middle-aged men nibble salty licorice and marzipan-infused pastry isn't the funnest thing we've ever done. (Though the brief science lesson on Phish Food made a play at being instructive.) And possibly because the banquette was uninspired and the Danes apparently unoriginal (suggested new flavours of ice cream: "chocolate?" "vanilla?" "caramel...?"), Ben & Jerry's wrapped the video by asking viewers to Do the World a Flavour: turn in your own suggestions for new ice cream mashups at benjerry.com.
by Angela Natividad
May- 7-09
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Topic: Brands, Campaigns, Promotions, Trends and Culture, Video
Topic: Brands, Campaigns, Promotions, Trends and Culture, Video
Comments
If you're a black licorice connoisseur, you gotta try I.M.Good's Old Fashioned Black. It's a far cry from Copenhagen's salty stuff, but what American likes that kind anyway?