Benadryl Zeroes in on Malevolent Pollen-Producers


God, what a spot. For client Benadryl, JWT/London mashes up footage of nature violently spewing out pollen, seeds and whatnot to the equally-violent sounds of modern warfare.

And as my nostrils clogged and my single pinkish eye watered in sympathy, I realized that's exactly what this is: War.

It's the once-functioning Human versus Spring, every year, stumbling blindly through other people's kitchens to pop pills of any color or shoot any sort of spray-tube up my nose in desperate pursuit of relief.


Powerful work though, JWT; produced by Rattling Stick and edited by Cut + Run.

by Angela Natividad    May-28-09   Click to Comment   
Topic: Brands, Campaigns, Television   

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