Benadryl Zeroes in on Malevolent Pollen-Producers
God, what a spot. For client Benadryl, JWT/London mashes up footage of nature violently spewing out pollen, seeds and whatnot to the equally-violent sounds of modern warfare.
And as my nostrils clogged and my single pinkish eye watered in sympathy, I realized that's exactly what this is: War.
It's the once-functioning Human versus Spring, every year, stumbling blindly through other people's kitchens to pop pills of any color or shoot any sort of spray-tube up my nose in desperate pursuit of relief.
Powerful work though, JWT; produced by Rattling Stick and edited by Cut + Run.