Cheater Video is Actually Boat Promotion. Who Knew?

triumph-boat-cheaters.jpg

"Cheaters" depicts a guy destroying the car and motor home of his cheating wife's beau -- using a boat suspended from a crane.

And in the event you wonder why, just wait for them to talk. Then you'll go "...ohhhh" -- and maybe, if you're like us, you'll have a weird inexplicable desire to watch Deliverance.


The video was buttressed by a :60 "news report" from WHOX. Together, the videos drew about 70,000 views on YouTube, give or take a few hundred, though agency Republik says estimated overall views total between two and four million.

Not a great figure but nothing to laugh at either. Question is, how many YouTube viewers are actually going to fork money over for a boat by Triumph, maker of "the world's toughest boats"?

Who at present can actually confess to making a big-ticket purchase (boat, car, house) as the result of something they've come across by chance on YouTube?

by Angela Natividad    May-13-09   Click to Comment   
Topic: Brands, Campaigns, Promotions, Video, Viral   

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