Custom Kicks Share Carbon Footprint Stories

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There's this cute little "climate change art group" called The Canary Project, which in turn is working on something called Green Patriot Posters, which looks to me like kids marketing climate change awareness in various ways.

Look: they have billboards! And adorable little tennis shoes!

The cute custom sneaks are the work of students at McCormack Middle School in MA, which were encouraged to express their knowledge of their carbon footprints on a pair each. The sneakers now appear in associated billboards along with the tagline: "The Kids at McCormack School know their CARBON FOOTPRINT. What about YOU?"

Peruse more earnest little posters, or make your own, at the website.

by Angela Natividad    May-21-09   Click to Comment   
Topic: Cause, Consumer Created, Guerilla, Outdoor, Packaging   

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Comments



Comments

Anything to keep bringing attention to saving resources for the environment is a good thing.

Posted by: auto dealerships on May 21, 2009 5:11 PM

Here's a climate change juxtaposition for you featuring burning arm pit hair. Created for the Cannes Lion YouTube competition.

http://www.youtube.com/watch?v=5aGdm9Hy5LI

Posted by: mattstafford on May 21, 2009 5:39 PM

Pretty interesting. Guy above me mentions one, but here's a new 2009 Cannes Young Lion video about climate change:

http://www.youtube.com/watch?v=g6dkbLcM4Ps

Posted by: Nick on May 21, 2009 9:39 PM





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