Custom Kicks Share Carbon Footprint Stories
There's this cute little "climate change art group" called The Canary Project, which in turn is working on something called Green Patriot Posters, which looks to me like kids marketing climate change awareness in various ways.
Look: they have billboards! And adorable little tennis shoes!
The cute custom sneaks are the work of students at McCormack Middle School in MA, which were encouraged to express their knowledge of their carbon footprints on a pair each. The sneakers now appear in associated billboards along with the tagline: "The Kids at McCormack School know their CARBON FOOTPRINT. What about YOU?"
Peruse more earnest little posters, or make your own, at the website.
by Angela Natividad
May-21-09
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Topic: Cause, Consumer Created, Guerilla, Outdoor, Packaging
Topic: Cause, Consumer Created, Guerilla, Outdoor, Packaging
Comments
Anything to keep bringing attention to saving resources for the environment is a good thing.
Here's a climate change juxtaposition for you featuring burning arm pit hair. Created for the Cannes Lion YouTube competition.
http://www.youtube.com/watch?v=5aGdm9Hy5LI
Pretty interesting. Guy above me mentions one, but here's a new 2009 Cannes Young Lion video about climate change:
http://www.youtube.com/watch?v=g6dkbLcM4Ps