Here's Work for Robots that Star Wars Neglected to Cast.
US Cellular launched a really neat program called Battery Swap. If you're on the road without a charger and your phone's dying, or your battery is just really crappy in general, visit a US Cellular store to exchange your old or uncharged battery for a new one -- at no charge.
To promote the program, Publicis & Hal Riney went diving in the generic mascot bargain bin. The result of that pursuit is a poindexterish robot character who dances and slaughters multi-generational slang
(*shakes head sadly*) How far some robots fall while others penetrate untold heights of stardom.
by Angela Natividad
May-19-09
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Topic: Campaigns, Commercials, Mobile/Wireless, Promotions, Television
Topic: Campaigns, Commercials, Mobile/Wireless, Promotions, Television
