Imagine Everyone Saved On Your Phone Was a Crayon.
Wouldn't you be bummed if all those contacts melted, their ability to bring waxy bright colour to your life lost to you forever?
Of course you would. That's why you should download My Contacts Backup, a US Cellular offering, for free.
Such is the logic of "Crayon" -- simple and pretty, if a little counterintuitive. Work by Publicis & Hal Riney/SF for US Cellular. Production by Biscuit; post-production by Arsenal FX.