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Burberry Hits New York With Celebu-Fest

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Last night Burberry had a celebu-fest to celebrate its addition to the New York skyline. Penn Bagley was there. Blake Lively was there. Carla Gugino was there. Helena Christensen was there. Milly Simms was there. Justin Long was there.

Here's the video. Here's the pictures. We just thought you'd like to know.

by Steve Hall    May-29-09    
Topic: Brands, Events



Finally, a Vodka that Complements Cheerios.

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There comes a time in a vodka's life when it has to:

1. Remind us that it's from somewhere else, and

2. Diversify its flavour set.

Grey Goose tackles both milestones in one smooth pill. That potshot of the dewy citrus brought Tropicana to mind, though, which I guess works out well because what could be more festive on a Friday than a screwdriver with an accent?

more »

by Angela Natividad    May-29-09    
Topic: Brands, Campaigns, Commercials



The King Wakes Your Sleepy Ass

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It's not like Burger King commercials could get any weirder. I mean Square Booty? Seriously? But these new ones are up their on the weird scale.

So how does BK make people aware they're open late and have all sort of BK Burger Shots to sell? They wake a guy up with an air horn. That's how.

We know exactly how this ad was concepted. It's just too easy. A couple of CP+B creatives walked into the office of another and found the dude sleeping. They grabbed the dude's air horn (everyone has one in their office, you know) and scared the shit out of the guy. Then, one creative said to another, "Dude, this would be perfect for the late night menu thing!"

And there you have it. And here's the NAACP-mandated African American version.

by Steve Hall    May-29-09    
Topic: Brands, Campaigns, Commercials, Strange



Facebook Causes Adultery, Sprint Saves Screens, Gout Gets Week

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- In Indonesia, Facebook leads to adultery.

- Sprint has an interesting new screensaver and it's powered by social media pulling in Facebook, Myspace, Twitter, YouTube and Flickr data as well as other real time elements, such as local traffic and bus schedules, the weather and Google matches.

- Here's a new book called AD BOY: Vintage Advertising with Character which features retro ad characters.

- During Internet Week, PSFK will hold an event to help peers and friends. The Good Ideas in Collaboration Salon aims to introduce entrepreneurs who need help with out-of-work creative professionals who are looking for fresh opportunities (paid, unpaid or other).

- Who knew it was National Gout Week?

by Steve Hall    May-29-09    
Topic: Desktop, Events, Industry Events, Social



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Music-Enhanced Kash Reminds Us 'It's Easy!' to Save with Geico

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So Geico's been running this quirky campaign featuring a character called Kash, a (literally) glaring pile of money that represents the approximately $500 you could be saving as one of its clients.

In March, Geico partnered with the Numa Numa guy to generate buzz for a spin on the Kash tale: moving forward, the staring wad of benjamins comes with its own theme song, Somebody's Watchin' Me.

The spots, which appear below, are simple enough: ordinary people grow discomfited by the sensation they're being stared at, then they see Kash and the music drops. It flirts with the sinister but never quite gets there; this is feel-good stuff, just meant to reinforce Geico's mantra, "save money (it's easy!)" with attentively tame but left-of-center humour.

more »

by Angela Natividad    May-29-09    
Topic: Brands, Campaigns, Commercials, Television



At Least Derek Beckles Isn't in These Truth Commercials

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In a new Arnold-created campaign, truth did some fake job interviews with real people. The interviewees were asked questions by a trained actor who posed as a recruiter. The whole thing was recorded by a hidden camera. In the interviews, the actor slides in a few tobacco-related facts and questions just to see how the interviewees react. The results are mildly amusing. Take a look at the spots here.

by Steve Hall    May-29-09    
Topic: Campaigns, Cause, Commercials



Kid Rock, Jim Beam Let Loose for Cherry Bourbon ... and Operation Homefront.

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This June Kid Rock kicks off the Red Stag, part of a promotional partnership with Jim Beam for its new cherry-infused Bourbon.

It all goes down on the 14th, when Kid Rock serves as Grand Marshall of the NASCAR Sprint Cup's Lifelock 400 Race. Jim Beam will sponsor Kid Rock's 2009 Rock N' Rebels tour, and together, via Operation Homefront, both brands will raise funds for emergency aid, moving help, computer programs and care packages for the underprivileged nationwide.

"I've been drinking Jim Beam and singing about it my whole career, so when they approached us it was a no-brainer," said Kid Rock, who makes plen'y more sense than crazy-ass Gene Simmons did when he became the face of Dr. Pepper Cherry.

more »



Susan Boyle Gets Love From EA, Slaps Down Cynicism

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So the whole Susan Boyle Britain's Got Talent thing has been peripheral to us and for good reason. We already have American Idol fever right? And besides, the whole thing was yet another indication all we care about is what people look like and not what's inside them or what sort of talent they may have.

This frumpy looking woman walks on stage and she's instantly judged some sort of loser because she's not beautiful and young and perfect. But as soon as she opened her mouth, everyone had to eat their cynicism and come to the realization we place way too much importance on exterior appearances.

more »

by Steve Hall    May-29-09    
Topic: Celebrity, Commercials, Good, Opinion, Trends and Culture, Video



Cloak-Clad Zidane Stalks the Barcelona Spark

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Dressed like a refugee from the Slytherin arm of Hogwarts, ex-French soccer captain Zinedine Zidane pursues the truth about Barcelona player Lionel Messi, who "runs like sparks fly, like flint on stone."

Zidane melodramatically narrates the tale while brandishing a lighter, which he eventually passes to another shadow-shrouded man -- his Jedi master? -- after failing, albeit in his first attempt, to verify whether the "legend" is true: that Messi's talents are the result of a nasty childhood accident involving dislodged telephone pole wire and electrical shock.

(*shakes head, bemused*)

more »

by Angela Natividad    May-29-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



Axe/Lynx Make Your Maracas Massive.

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When Shirley Temple was around four years old, she participated in this series of shorts called "Baby Burlesques." In one, she poses as a bar maid while scrappy boys dressed like seedy men court her with progressively larger lollipops.

That's pretty much the idea behind "Maracas," a festive Axe/Lynx ad that seizes upon one of the more prominent songs from the Beetlejuice soundtrack as ambiance for hot afternoon maracas-shaking. In this case though, everyone's safely over the age of 18.

The lesson to learn: he who wields the biggest maracas, whatever his other merits, always gets the girl. And Axe will give you mighty fucking huge ones.

more »

by Angela Natividad    May-28-09    
Topic: Brands, Commercials, Good, Television



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