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Yawn. No, Wait, Hurry! Must. See. This.

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Must. See. This. That was the subject line of an email we recently received. Well it's a forgone conclusion no one ever needs to see anything when a subject line screams Must. See. This.

And besides, we've seen it all before. You know the drill. Mini Cooper transforms. Citroen transforms. Copy machines transform. Citroen transforms again. Citroen transformation gets spoofed. Altoids transforms. Kid spoofs transformations.

But if you've been asleep for the past four years, do feel free to watch this Bajaj DTSi commercial in which motorbike...yes...transform.

by Steve Hall    May- 4-09    
Topic: Commercials



Hospital Cancer Campaign Avoids Schmaltz. Still Pulls Heart Strings

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Every time we see a cancer ad, it's like "Oh please, not again with the sappy emo crap." But upon viewing these four spots for Akron Children's Hospital, we felt quite differently. Oh sure, they bring on the emotion, particularly the two featuring the brother and sister of a 3-year-old with leukemia, but they do it in a way that is entirely human and completely unproduced.

And that's because they weren't produced. More specifically, they were crafted by director of photography Andreas Von Scheele who spent 30-40 hours filming the commercial's subjects alone with no director or agency types hanging around the set. Yes, there was a director, Kevin Kerwin of Authentic Films but he stayed away from the shoot and out of sight.

more »

by Steve Hall    May- 4-09    
Topic: Campaigns, Cause, Commercials, Good



Scotts Helps Fuel Your Audubon Hobby.

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To promote Scotts Songbird Selections Wild Bird Food, ML Rogers/NY appeals to the mildly creepy bird-watcher hidden in all (?) of us.

Apparently this particular blend of fowl-food attracts twice as many colourful birds as the typical blend. So pour it into your feeder, don your camos and gawk away.

This campaign represents Scotts Miracle-Gro's debut into birdfood. It busted its cherry with a $5 million ad campaign that'll appear on major TV networks, as well as really fun places like Home Depot, Lowe's and Wal-Mart.

Yeah, two bird spots in a row. It's just that kind of night. < Insert witty Twitter tie-in here. >

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by Angela Natividad    May- 4-09    
Topic: Brands, Campaigns, Commercials, Television



Never Mind the Juice; is that Birdhouse for Sale?

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"Birdhouse" is a painstakingly detailed spot about a relatable life chez bird, decompressing after a long day flying from branch to branch or whatever it is birds do.

He watches TV, gets the paper (from a pigeon!) and rifles through the fridge, ultimately settling for a bottle of Robinsons' Be Natural -- "Squash made from naturally sourced ingredients").

We have no idea what that tagline's all about, but the drink itself looks suspiciously like Tang.

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by Angela Natividad    May- 4-09    
Topic: Brands, Campaigns, Commercials, Television



Traditional Marriage's New Poster Girl, Hipsters Destroy World, Learning Tolerance from Tellers

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- One of those things we would've been happy to never, ever have to see.

- AdPulp and Jeff Tachis riff on David Armano's riff on the future of advertising.

- Google and goats.

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One Male Copywriter Exposes Chest Hair for Gigs.

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Inspired by Burt Reynolds (how could you not be?), copywriter Lawson Clarke hopes baring his, uh, soul will compel iffy agencies to give him a shot.

We give you all that is Male Copywriter.

This was originally gonna go in a hastily-rendered link roundup but then we clicked on the URL, saw dude on the bearskin and lost ourselves in the patriotic waves of emotion that instantly bitchslaps you when you hear The Star-Spangled Banner. (Nice touch!)

More importantly, his work stands up. It's got that ironic, laugh-with-the-creative-behind-the-ad! vibe brands like Skittles are so into right now. The only thing that mildly wigged us out was when we clicked on the Progressive spot and got panned over to the TV perched over his crotch.

by Angela Natividad    May- 1-09    
Topic: Agencies, Online, Promotions



Newport Beach Film Festival Goes the 'Childlike Wonder' Route

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RPA, a52 and Elastic put together this wee whimsical piece to kick off the 10th Annual Newport Beach Film Festival.

It's pretty to look at -- a little like stepping into your childhood nursery, flooded with fairy stories (replaced, in this case, by familiar symbols of film), the atmosphere thick with enigmatic, slightly volatile magic. But it's still markedly less dark than the masters that inspired the work: Terry Gilliam and Tim Burton.

Lovely and only artfully noir (as opposed to forcefully so); we wouldn't mind watching it a few dozen times over the big screen.

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by Angela Natividad    May- 1-09    
Topic: Campaigns, Events, Promotions, Video



Tweet Your Way to Vegas With Heavy.com's Massive Mating Game

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On May 4, Heavy.com will launch the Massive Mating Game, a Twitter-based dating contest. The game, in its third year but its first involving Twitter, will ask people to follow @HEAVYsan. A tweet will announce each time one of the HEAVY girls posts a video a question will be asked about the content of the video.

The first person who answers the question correctly wins a prize and will have a one in forty chance of wining a two night stay in Las Vegas with the girl whose videos are streamed the most.

So yes, over the next eight weeks, horny male ad sluts (well, horny males no matter the industry in which they work) will slather over @HEAVYsan's tweets drooling for the next update. OK, not so much but it is an interesting mental image - of how easily guys can be manipulated.

by Steve Hall    May- 1-09    
Topic: Promotions, Social



Three Hookers Come to Hotel Room, Help Guy Shave

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Thank you, ShaveWet. We were beginning to think sex had stopped selling. As if the economy had killed it along with everything else. So thanks for uplifting our confidence. And if enough people fall prey to your sexualized manipulations, maybe you'll even bring some much needed stimulation to the economy. Hay, you're like economic Viagra. Yea, that's it.

And if you fail at swelling the economy to its former expansiveness, we can all just enjoy the harmless fantasy of a guy and three women having a good time in a hotel room. Shaving. With a lot of cream. While wet. In slow motion.

by Steve Hall    May- 1-09    
Topic: Bad, Commercials, Good, Racy



Who's In -- and Who's Out -- in the TwitteRFP

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Last week Current.tv launched the first-ever TwitteRFP. That is, it's on the hunt for agencies. And instead of soliciting RFPs the old-fashioned way, it was all, "Post that ish on Twitter."

What's cool about this method is it put both large and small agencies on an equal playing field: that incessant stream-of-consciousness noisebox where we blow 3-4 of our good working hours per day.

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« Apr-09 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  12  |  13  |  14  |  15  |  16  |  17  |  18  | Jun-09 »






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