Last Thursday, the Academy of Art University held its Annual Spring Show at which student work from all disciplines was displayed. Held in San Francisco, an amazing collection of creativity was on hand for fellow students, art aficionados and recruiters to view.
Sending graduates off to agencies like Goodby, JWT, TBWA. W+K, Y&R, Deutsch, ATTIK, CP+B and many others, the School of Advertising enrolled 370 undergraduate students and 225 Master Degree students this school year. Founded in 1929 by Richard Stephens, there are 60 instructors who teach 55 courses in the area of marketing and advertising.
Walking through the exhibits, it was clear the school was matriculating and graduating some serious talent. Oh sure, some of it was derivative but give these students a few years in the real world and watch with amazement as they become the next advertising legends.
If you didn't have a chance to attend the Show, you can do so virtually by perusing this photo album which captured the work displayed during the event.
Creative for the Smuin Ballet Company is all over BART right now, and every time we come across one of the pieces we can't help but stop and stare for awhile.
One of the biggest problems with ballet is it's traditionally classified as a "high culture" pursuit, which gives the dance some cachet, but also shuts potentially innovative new young audiences out.
Hoping to level this barrier, agency Evolution Bureau positioned Smuin as a ballet group that dances on the razor's edge. Each piece has its own tagline, beginning with "Ballet but...", and the ballerinas are double-exposed over some human element of pop culture manifested in their dancing.
You've seen this before. We've seen this before. We just can't locate the original this video riffs on. Of course there's thousands of "pitch" videos out there but this mocks a particular one.
And it's always fun to watch kids mock adults. Because, well, adults are just kids at heart stuck in older bodies.
God, what a spot. For client Benadryl, JWT/London mashes up footage of nature violently spewing out pollen, seeds and whatnot to the equally-violent sounds of modern warfare.
And as my nostrils clogged and my single pinkish eye watered in sympathy, I realized that's exactly what this is: War.
Even before sparks start flying out of their heads and orifices, there's something unsettling but unnamable about the four attentively-groomed men (or are they boys?) in "Two Weeks."
"Two Weeks" is the first single off Grizzly Bear's new album Veckatimest, and it's circulating the blogosphere to drum up promotional love for the band's music. The track has a dreamlike nostalgic quality, Jens Lekman-esque, which heightens the surreal appearance of the men before you: are their eyes just a smidge too big? What is it about their hair that seems disturbingly unnatural? And is it just me, or are their smiles ever so slightly psychotic?
You knew it would come to this, right? Those ever more prominent bugs and screen crawls that assault you during your favorite programming are now on their way to becoming full blown, in-program commercials tied to the action and content you are viewing. Or at least that's what Optalgin painkillers hopes.
During a live broadcast of the championship League Final in Tel Aviv, every time there was an injured player, the ad, created by Shalmor Avnon Amichay/Y&R Interactive, would appear.
Check it out here.
Has your head exploded yet? But wait. This might not be so bad. If programming never broke and these ads appeared once in a while, how bad would that be? Thoughts?
"Shaped for nothing else" is the premise behind this Pringles campaign, illustrated by Grey/Hong Kong with print imagery of objects bent into the shape of a Pringles crisp. In addition to the warped ping-pong table at left, feast your eyes on an unplayable vinyl record and a rubbery china dish.
"Simple, efficace!" gushes one commenter on fubiz. No better way to say it than that.
You know what's neat about Pringles? Its brand persona may be a little square, but it never mistakes itself for young flashy frat brands like Doritos. When all else fails ad-wise, it falls back on old faithful: its unique shape, which is part of the fun of eating them, one after the other, until your lips sting from the seasoning and you mildly hate yourself, because hey, you just ate a gigantic tube of chips.
There are no women wearing bikinis in this commercial. There are no guys doing stupid tricks. No one is throwing a phone. There is no mud wrestling. No giant cheese wheel. No horses. No room-sized refrigerators.
Figured it out yet? Not a beer commercial, right? Wrong.
It is a beer commercial and it's the first for Blue Moon. Created by Denver-based Integer group, the commercial is devoid of all stereotypical beer ad ploys. The result? A relaxing, soothing, easy to grasp piece of creative that doesn't insult your intelligence.
- Real housewives of intervention. =P
- What "Psycho Killer" can teach you (yes, YOU!) about social media.
- in:fluencia, a French ad/media/trends rag that used to send us awesome overseas campaigns (1, 2, 3), returns from a long hiatus with a snappy redesign. Even if you can't read French, the thumbnails alone are click-candy.
- Twitter reality show.
- Getty + Flickr: a match made in ... (Via y via.)
We love contextual advertising. What? You think we're down on it because we always make fun of it? Well...you'd be right. But that's the point of it all. What would we do without the occasional contextual corrigendum?
Especially less than humorous ones that marry "fun between your legs" and rape.