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Because You Should Be Able to Grill a Rabbit While Charging Your Cell Phone.

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Brunton promotes its futuristic camping gear (grills, solar panels and the like) by riffing off imagery that looks suspiciously like the covers of paperback science fiction novels -- particularly those of the Asimov persuasion.

The hope is to tie all those chromey, multi-use bells and whistles back to nature, which is what camping's all about, really. (Why pack the oil lanterns when you have JETPACKS?!!!) Work by Cultivator Advertising & Design/Denver; variants here and here.

by Angela Natividad    May-18-09    
Topic: Brands, Campaigns, Magazine



Wrath of Cannes Powers into Third Year

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And it's crass as ever. (Be sure to watch the Firing Squad videos.)

For the unfortunate ad cogs that won't be making Cannes this year (cannes't!), there's always the Woods Witt Dealy & Sons' Wrath of Cannes.

Unlike last year, when we were shocked it even lasted two events, Wrath of Cannes is full steam ahead for the third: fueled by layoffs, budget cuts, more conservative advertising and all-around creative rage. Nice pink slip wallpaper, guys!

more »

by Angela Natividad    May-18-09    
Topic: Events, Good, Industry Events



Waging War Hurts the Wagers, Says Peace Coalition

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The Global Coalition for Peace wraps its convictions around telephone poles and street lamps with "What Goes Around Comes Around."

Each piece features soldiers whose weapons stretch so far around the medium that the barrels ultimately aim back at the bearers.

"Stop the Iraq War," the prints proclaim. NICE.

by Angela Natividad    May-18-09    
Topic: Cause, Good, Guerilla, Outdoor, Poster



Strobey Audis, Midlifers on Hulu, Social Media Mobbin'

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- Strobey Audi D7 ads.

- Middle-agers inflate Hulu 490%.

- More BeanCast shenanigans: "Johnny Wall!"

- Contemplating Wolfram|Alpha.

- Something about pumping iron. And also furniture.

- Leonard Nimoy talks origins of the Vulcan salute. (*swoon*). Via @ChristopherY.

- Mob mentality invades social media. (Wait a sec ... aren't they kinda the same thing?)

- Doner CEO Barry Levine retires.

by Angela Natividad    May-18-09    
Topic: Brands, Campaigns, Creative Commentary, Podcast, Social



Obama's Been in Office Long Enough. Time to Commoditize Him.

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How best to commemorate the trendiest American icon today? With another American icon: the Chia pet.

"Your Chia Obama is a symbol of liberty. Opportunity. Prosperity. Hope."

more »

by Angela Natividad    May-18-09    
Topic: Packaging, Sponsorship, Television, Worst



CP+B Auctions Off Summer Interns.

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We didn't realize pimpin'* was legal in Colorado. But what we've found is if you dress your blatant whoring up like a fun, frothy "intern auction" and do it on eBay, local authorities will happily turn a blind eye.

The lucky bidder who wins Crispin Porter + Bogusky's auction are advised that their wares are "Pickup only." On the cheery up, all funds raised will actually go into paying said interns.

No full-frontal images are available; just ponderous shots of young lithe figures toiling over desks, contemplating whiteboards and self-consciously jamming under oversized headphones.

Recently, French agency Pourquoi tu cours also tried its hand at service-trafficking -- er, creative agency promotion -- via eBay.

more »

by Angela Natividad    May-18-09    
Topic: Agencies, Online, Promotions



MINI Makes Minimalistic Mess

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Somehow lots of big, fat, black magic markers versus one slim, green pen are supposed to convey the notion of Mini's minimalism. To us, all it does is make is make a big, confusing mess.

We don't get the logic. The big (bad) black pens help draw the car. That's a good thing. The small (good) green pen annotate what the black pens have built. To us, it look like happy team work. Not the David and Goliath battle MINI would like it to be.

by Steve Hall    May-18-09    
Topic: Bad, Commercials



Nivea Helps Ladies Lose Undies

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This ad will make you laugh. If it doesn't, you are way too uptight and your standards for advertising excellence are too high. Last week, we had sideways beauty bowling used to demonstrate the smoothing qualities of WAM hair removal. This week, the shtick is decidedly more mundane. Yet, it still works. That is if you like watching a woman with long legs wearing a miniskirt and high heels get off an elevator and walk across a marble floor until...well, just watch.

A hint: It's for Nivea Body Smooth Sensation. And no, it's not a real ad. It's from the South Korean Chosun University ad school.

by Steve Hall    May-18-09    
Topic: Racy, Strange



'Before Guy' That's Enough Out of You.

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We're diggin' Apple's new(ish) banner ad on The New York Times which has PC and Mac in a skyscraper ad to the right of the page commenting on a leaderboard banner at the top of the page which highlights a Forrester study touting Apple as #1 in customer experience as two guys in a hair replacement ad on the left join in.

It's so engaging it's as if news headlines like, "Pakistan Is Rapidly Adding Nuclear Arms, U.S. Says" are just supporting characters in the ever expanding worldwide webisode that is Apple verus Mac.

These sorts of interacting banners are not a new thing. But this effort is among the better ones we've seen.

by Steve Hall    May-18-09    
Topic: Best, Online



Teen Gives Birth on Playground As Students Watch

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Tactic 375 from the book, "How to Guarantee Your Ad Will Get Banned...And Get Seen by Millions" - make an amateur video of a teenage girl giving birth on a Leicester (England) high school field as students crowd around to watch like it's some kind of hair pulling bitch fight.

The clip comes from the National Health Service. As with many "virals," it's unbranded which, as is always the case, makes us wonder, "What's the point?" If you're just going to shock without including any viewpoint, why do it in the first place? Oh right. We can't actually tell people stuff. Then it would be advertising and people hate advertising. So we have to be all sneaky and shit. Hence faux viral clips such as this.

Actually, we should just shut up. Like the reveal of an old school teaser billboard, a branded version of this clip will be seeded later this week.

Created by The Rocket Science Group, the video was seeded by The 7th Chamber Friday and quickly got the boot from YouTube. Predictable, the press are all over it. The Sun. The Guardian. The Leicester Mercury. BrandRepublic.

by Steve Hall    May-18-09    
Topic: Cause, Racy, Video, Viral



« Apr-09 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  12  |  13  |  14  |  15  |  16  |  17  |  18  | Jun-09 »






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