Kid Rock, Jim Beam Let Loose for Cherry Bourbon ... and Operation Homefront.
This June Kid Rock kicks off the Red Stag, part of a promotional partnership with Jim Beam for its new cherry-infused Bourbon.
It all goes down on the 14th, when Kid Rock serves as Grand Marshall of the NASCAR Sprint Cup's Lifelock 400 Race. Jim Beam will sponsor Kid Rock's 2009 Rock N' Rebels tour, and together, via Operation Homefront, both brands will raise funds for emergency aid, moving help, computer programs and care packages for the underprivileged nationwide.
"I've been drinking Jim Beam and singing about it my whole career, so when they approached us it was a no-brainer," said Kid Rock, who makes plen'y more sense than crazy-ass Gene Simmons did when he became the face of Dr. Pepper Cherry.
"Add the support we'll be giving to Operation Homefront and everybody wins."
Through summer, users can visit the Red Stag website to download exclusive Kid Rock music, as well as enter to win VIP passes, access to aftershow meet-and-greets and Red Stag/Jim Beam merch. There'll also be a sweepstakes called "Call of the Wild," where a winner and three friends can see Kid Rock perform live in Vegas. The contest runs from July 6 to August 31st; enter at jimbeam.com or on the Red Stag/Jim Beam fan pages.