Music-Enhanced Kash Reminds Us 'It's Easy!' to Save with Geico

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So Geico's been running this quirky campaign featuring a character called Kash, a (literally) glaring pile of money that represents the approximately $500 you could be saving as one of its clients.

In March, Geico partnered with the Numa Numa guy to generate buzz for a spin on the Kash tale: moving forward, the staring wad of benjamins comes with its own theme song, Somebody's Watchin' Me.

The spots, which appear below, are simple enough: ordinary people grow discomfited by the sensation they're being stared at, then they see Kash and the music drops. It flirts with the sinister but never quite gets there; this is feel-good stuff, just meant to reinforce Geico's mantra, "save money (it's easy!)" with attentively tame but left-of-center humour.

o "Diner":


o "Mirror":


o "Car Vac":


A-OK brand maintenance by The Martin Agency. Starting this weekend, expect to see these doing the primetime circuit.

by Angela Natividad    May-29-09   Click to Comment   
Topic: Brands, Campaigns, Commercials, Television   

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