Never Mind the Juice; is that Birdhouse for Sale?

robinsons-be-natural.jpg

"Birdhouse" is a painstakingly detailed spot about a relatable life chez bird, decompressing after a long day flying from branch to branch or whatever it is birds do.

He watches TV, gets the paper (from a pigeon!) and rifles through the fridge, ultimately settling for a bottle of Robinsons' Be Natural -- "Squash made from naturally sourced ingredients").

We have no idea what that tagline's all about, but the drink itself looks suspiciously like Tang.



Fun fact: the spot's star is a live trained bird, poking around a miniature set. Good to know everything awesome isn't always CGI. Work production firm Rattling Stick and editing house Cut+Run for agency BBH. The client, of course, is Robinsons.

by Angela Natividad    May- 4-09   Click to Comment   
Topic: Brands, Campaigns, Commercials, Television   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

anyone got a clue what "naturally sourced ingredients" means?

Posted by: jn on May 7, 2009 5:52 AM







Featured FREE Resource: