No, It's Not Mime Disease, It's Brand Interaction.

mcds-piccadilly-circus.jpg

At Piccadilly Circus in London, McDonald's has a dynamic billboard that stimulates both engagement and viral behaviour.

Playing on the irresistible human desire to pretend to interact with stuff that isn't really there, the billboard randomly flashes things like umbrellas, bouncing soccer balls, dumbbells and thought bubbles -- all waiting for some eager pedestrian to position his head and/or arms in just the right spot so some content-starved intrigue-seeker can snap a shot for mom and dad at home.

Orchestrated by Leo Burnett. See vid.


Brought to our attention by Ad Broad, who rips the text right out of our fingertips when she muses, "What is it about London that inspires out-of-the-telly-box thinking?"

Because lately, London seems like the sponsored playground of the world: T-Mobile brought breakdancers to Liverpool Street Station and karaoke to Trafalgar Square; meanwhile, ABSOLUT's using the city as Ground Zero for its kindness as currency project.

by Angela Natividad    May- 6-09   Click to Comment   
Topic: Brands, Campaigns, Guerilla, Outdoor   

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Comments



Comments

Thanks, Angela, for the shout. Hadn't heard about Absolut currency. Interesting. If only air kisses *were* legal tender. My 401k wouldn't be in the toilet.

Posted by: Ad Broad on May 6, 2009 7:53 PM

Thanks, Angela, for the shout. Hadn't heard about Absolut currency. Interesting. If only air kisses *were* legal tender. My 401k wouldn't be in the toilet.

Posted by: Ad Broad on May 6, 2009 7:54 PM

Oops. Sorry. Didn't mean to stutter.

Posted by: Ad Broad on May 6, 2009 7:57 PM

'Sall good, the stutter makes me lean in extra close. Yeah, I really liked the ABSOLUT thing.

Posted by: Angela on May 6, 2009 10:14 PM

How cool is that.The Mc Donald's billboard is so simple but so effective..Great ideas can come from anywhere;)

Posted by: Christine on May 7, 2009 4:43 AM







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