Pepsi Will Make You A Rock Star...And A Garbage Climber
As soda ads go, this one's pretty interesting. At least in terms of the special effects. Though we're not really sure what a city turned into a pile of junk says about our culture. Seriously. Are we to believe a sip of Pepsi makes it possible for a person to overcome all of life's insurmountable odds? Oh, wait. No. It's not that deep. All Pepsi does is create the delusion you're a rock star. Yea, that's it.
And yea, we know there's a "don't let life's meaningless crap get you down" message in there somewhere. CLM BBDO created.