Please Let This Be the Last Time We Have to Define 'Viral'

not_a_viral.jpg

Dear Adrants,

This is a viral we have done recently in poor little Budapest, Hungary.
I hope you will like it.

Best,
Attila Nyeki
(CD Grey Budapest)

Dear Attila,

This is not a viral. Viral is a result. Viral is a video (or any other piece of marketing) that, because people find it interesting, gets forwarded to others. Only until that happens (a lot), does something earn the label "viral."

Best,
Steve Hall
Editor, Adrants

by Steve Hall    May-13-09   Click to Comment   
Topic: Video   

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Comments



Comments

Thank you so much (again) Steve! I don't know if it's getting through, though. When I hear someone say they want to create a "viral" piece, it's just so frustrating!

Create an interesting, effective, fun piece. Wanting it to go "viral" is the GOAL -- but until it does, it isn't.

Posted by: Cheryl Rice on May 13, 2009 11:05 AM

It is now.

Posted by: Tom Egly on May 13, 2009 3:06 PM

Thank you.

I'm off to write my bestselling novel and to direct a blockbuster movie now.

Posted by: Scott Monty on May 13, 2009 3:30 PM

I haven't watched his video, but I do believe his email is on its way to becoming viral.

Posted by: Dana Severson on May 13, 2009 3:31 PM

Damn foreigners. Who do they think they are, transliterating our ridiculous colloquialisms and idiomatic constructs? We're Americans, damn it. And if we take a word form medical jargon and use it to infer that somehow our efforts are as effective as a pathogen, that's how everybody better roll.

God - what's the use of having the world's biggest army and being all big-dicked if our wimpy, black-clad marketeers can't control how the world refers to shit?

We're so tough, we'll hassle a guy named ATILLA. That's right, we'll kick the Rottweiler and see who does what about it.

Grrrr.

Posted by: lokisez on May 13, 2009 5:04 PM

Damn foreigners. Who do they think they are, transliterating our ridiculous colloquialisms and idiomatic constructs? We're Americans, damn it. And if we take a word from medical jargon and use it to infer that somehow our efforts are as effective as a pathogen, that's how everybody better roll.

God - what's the use of having the world's biggest army and being all big-dicked if our wimpy, black-clad marketeers can't control how the world refers to shit?

We're so tough, we'll hassle a guy named ATILLA. That's right, we'll kick the Rottweiler and see who does what about it.

Grrrr.

Posted by: lokisez on May 13, 2009 5:05 PM

Amen Steve Hall

Posted by: Herbert on May 14, 2009 10:46 PM

lokisez .....you are just wrong about stuff....we is smarter than attila...i mean what kind of name is attila? if it ain't merican you caint be frum here... so you aint a merican!...............see?

Posted by: jaba the hut on May 30, 2009 12:51 AM

lokisez .....you are just wrong about stuff....we is smarter than attila...i mean what kind of name is attila? if it ain't merican you caint be frum here... so you aint a merican!...............see?

Posted by: jaba hut on May 30, 2009 12:52 AM







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