Pringles Molds Non-Edibles in Its Own Image

pringles-pingpong.jpg

"Shaped for nothing else" is the premise behind this Pringles campaign, illustrated by Grey/Hong Kong with print imagery of objects bent into the shape of a Pringles crisp. In addition to the warped ping-pong table at left, feast your eyes on an unplayable vinyl record and a rubbery china dish.

"Simple, efficace!" gushes one commenter on fubiz. No better way to say it than that.

You know what's neat about Pringles? Its brand persona may be a little square, but it never mistakes itself for young flashy frat brands like Doritos. When all else fails ad-wise, it falls back on old faithful: its unique shape, which is part of the fun of eating them, one after the other, until your lips sting from the seasoning and you mildly hate yourself, because hey, you just ate a gigantic tube of chips.

by Angela Natividad    May-28-09   Click to Comment   
Topic: Brands, Campaigns, Good, Magazine   

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