Rona Piggybacks Other Ads to Promote Recycling Program


For client Rona, which recycles paint, the illuminated minds at Bos/Montreal erected a banner just beneath an iPod Nano billboard.

Remember those Nano-Chromatic iPod spots where the iPods bleed in technicolor? The banner includes a row of buckets that appear to be catching the seepage.

"Nous recuperons les restes de peinture" -- "We collect the leftover paint" -- the piggyback concludes, tying it all together. GENIAL. Nothing less than what we'd expect from this creative circle though. Bos is one of those agencies whose work is hit or miss, but always out-of-the-box; brave, unabashed, idealistic. And always singularly Bos.

by Angela Natividad    May- 5-09   Click to Comment   
Topic: Brands, Campaigns, Good, Outdoor   

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Was their message to recycle and re-use in some way?


Posted by: A.B. on May 5, 2009 3:12 PM

What gave it away? Was it the recycling sign, right next to the headline, about collecting left over paint?

Or are you just comment spamming your website.

I'm going to go with comment spamming, since you've commented on nearly everything posted today.

Posted by: Chris on May 5, 2009 5:23 PM

I didn't see the recycle symbol til I enlarged the image. The headline I got from the actual text in the post. No need to get your panties in a twist.

Relax buddy.

Posted by: A.B. on May 5, 2009 6:15 PM


Posted by: powow on May 7, 2009 2:09 PM

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