Sainsbury's: The Roots of Everything You Think is Trendy

sainsburys-140.jpg

Sainsbury's takes responsibility for every awesome thing that's ever happened to us in its latest ad, "140," a tribute to how long it's been around.

An example of its modest achievements include:


  • Making good food affordable to all

  • Hiring women before the men were ready

  • Incorporating green thinking into packaging

  • Making reusable bags sexy


Among others.

Don't get us wrong, though. That piano melody and the overall Hovis-y vibe? Very charming. By Abbott Mead Vickers BBDO.

Sainsbury's '140 ad' by Abbott Mead Vickers BBDO

by Angela Natividad    May- 8-09   Click to Comment   
Topic: Brands, Campaigns, Commercials, Television   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments









Featured FREE Resource: