The King Wakes Your Sleepy Ass

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It's not like Burger King commercials could get any weirder. I mean Square Booty? Seriously? But these new ones are up their on the weird scale.

So how does BK make people aware they're open late and have all sort of BK Burger Shots to sell? They wake a guy up with an air horn. That's how.

We know exactly how this ad was concepted. It's just too easy. A couple of CP+B creatives walked into the office of another and found the dude sleeping. They grabbed the dude's air horn (everyone has one in their office, you know) and scared the shit out of the guy. Then, one creative said to another, "Dude, this would be perfect for the late night menu thing!"

And there you have it. And here's the NAACP-mandated African American version.

by Steve Hall    May-29-09   Click to Comment   
Topic: Brands, Campaigns, Commercials, Strange   

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Comments



Comments

Steve Hall has done time in media, account management and new business at, among others, Leo Burnett, Starcom/Mediavest, BlackSheep Marketing, and Bozell, where he managed marketing budgets for both consumer and business-to-business clients including Reebok, Sperry Topsider, Monster.com, Tyco, Marriott Hotels and Marshmallow Fluff.

Posted by: JOKER on May 30, 2009 3:40 PM

That wasn't funny and that mask is creepy. I don't get these commercials at all. :(

Posted by: Curtis Ludlow on June 1, 2009 1:26 AM





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