The King Wakes Your Sleepy Ass
It's not like Burger King commercials could get any weirder. I mean Square Booty? Seriously? But these new ones are up their on the weird scale.
So how does BK make people aware they're open late and have all sort of BK Burger Shots to sell? They wake a guy up with an air horn. That's how.
We know exactly how this ad was concepted. It's just too easy. A couple of CP+B creatives walked into the office of another and found the dude sleeping. They grabbed the dude's air horn (everyone has one in their office, you know) and scared the shit out of the guy. Then, one creative said to another, "Dude, this would be perfect for the late night menu thing!"
And there you have it. And here's the NAACP-mandated African American version.