Troy-Bilt Reaches Out, P2P-Style, to Contemporary Gardeners

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Troy-Bilt hikes its ad budget up 50% from 2008 to $1.8 million, springing for a folksy little tune called "Shinin' Down", which can be heard in its ads or on hold with its tech team. Download it for free at troybilt.com.

The ad itself is a modern nod to a young and trendy generation of gardeners, which I guess downloads MP3s in addition to steering tractors with a grin. It will appear nationwide across popular networks, including HGTV and DIY. This is Troy-Bilt's first TV push in five years.

Feels authentic. Don't you just wanna race outside and fertilize something? (*checks pocketwatch*) Still plenty of time left in the day to indulge that inclination.

Work by Marcus Thomas/Cleveland.


by Angela Natividad    May-26-09   Click to Comment   
Topic: Brands, Campaigns, Commercials, Good, Online, Television   

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Comments



Comments

No all I have to do is buy the tractor

Posted by: Murray Newlands on May 26, 2009 5:22 PM

No all I have to do is buy the tractor

Posted by: Murray Newlands on May 26, 2009 5:23 PM

love the concept and it does make me want to go plant something

Posted by: phoenix advertising agency on May 26, 2009 8:09 PM





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