Walk-In Fridge or Subservient Icebox? Heineken Pushes Both.

heini-walking-fridge.jpg

Heineken follows up its ultra-popular walk-in fridge spot with "Walking Fridge."

The end result is much the same -- frosty rows of Heineken nestled in ice, swathes of men screaming like little girls -- but the premise slightly different: instead of getting a walk-in fridge, one brand-new homeowner gets a miniature fridge that brings beverages to him on little mechanical legs.

It's like Wall-E for the hopped-out blue collar set. Agency: TBWA\Neboko with production company CZAR.NL.


by Angela Natividad    May-27-09   Click to Comment   
Topic: Brands, Campaigns, Commercials, Television   

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Comments



Comments

This is freakin great....

Posted by: A.B. on May 28, 2009 8:11 PM







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