Yep, That Would Be a Yardstick.

oxfam-climate-change.jpg

For the Cannes Young Lions Ad Contest, Y&R Interactive/Israel/Mizbala entered a video on behalf of Oxfam Great Britain. All it does is drive climate change-conscious users to the Oxfam YouTube page -- kind of a cheap prize after sitting through virtually nothing of entertainment value and then clicking -- actually clicking! -- on a button embedded inside the video.

Fail.

by Angela Natividad    May-20-09   Click to Comment   
Topic: Cause, Events, Industry Events, Video   

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Comments



Comments

Junk.

Posted by: fred on May 20, 2009 10:53 PM





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