With the explosion of social media, the direction marketing flows is shifting from outbound to inbound. After all, with the ability of a company to have an infinite number of "findable" touch points in every corner of the internet, spending the bulk of marketing dollars on traditional outbound push marketing makes less and less sense.
As this shift continues, the practice of inbound marketing becomes ever more important. So what is inbound marketing? According to inbound marketing company HubSpot, it's a combination of "getting found" through SEO, blogging and social media; conversion through landing pages, lead tracking and lead management and analysis through marketing analytics, competitive analytics and lead scoring.
To get us all worked up over the Beatles library making its way to Rockband, Passion Pictures put together this sweet video with nods to famous moments from the Beatle's contribution to the world of music. It's very well done. Even people who have heard o the Beatles (do any exist?) will love it. Check it out on Creativity.
What do Dean Cain, Bobcat Goldthwait, and a rotund man in a silver unitard all have in common? They are all part of Microsoft's latest Internet Explorer 8 campaign developed by Indiana-based advertising agency, Bradley and Montgomery.
If that pitch made you as almost-curious as it made us, check out browserforthebetter.com. Hopefully you'll have better luck than we did: the site demanded that we install Silverlight before divulging anything, and even after that, it still wouldn't relinquish its secrets.
So we had to hit up Ads of the World, where we found out the campaign is coloured by a series of PSA-style "Special Internet Service Announcements" targeted to people with internet afflictions.
So it's kinda like that HANDTOSS shit all over again. Microsoft, how one-trick-pony are you?
When Lenovo told us about its laptop theft preventative, the SMS Kill Switch, we didn't think they actually meant "kill the thieves dead."
That's the vibe we got when we saw "Laptop Theft Goes with a Bang," a video promoting the new feature, seeded by The 7th Chamber.
But if it's any consolation, even as the street crook spontaneously combusts, you can rest assured your laptop remains both safe and scratch-free.
The SMS Kill Switch now comes stock in new Lenovo ThinkPads. Actual WCDs (weapons of crook destruction) probably need to be modded in -- but hey, if iPhones can open car doors, that can't be hard.
OK, so Chicago Lake liquors is an "urban" liquor store with low prices. Why? Because "urban" people can't afford higher prices? Because suburban white people are cheap and have no problem traveling to "urban" space to get their freak on? Because you can never get enough Crystal or Hennessy?
Aside from all those potential cause group-style alarm bells, this campaign for Chicago Lake Liquors from Brew is not afraid to go all Vanilla Ice on us with every over-done white-guy-goes-black tactic in the book.
Wawa's pushing its yearly Hoagiefest new media-style: with the requisite Facebook, and online video, etc. etc. But like last year, the campaign's big deal-breaker is a song commissioned by Parry Gripp.
Witness the magic at hoagiefest.com.
The animation, unabashedly high-pitched music and the prospect of a fresh hoagie lights up our innards like psychedelic pot. For Steve it conjures up Woodstock "with maybe a little Up With People thrown into the mix" -- for me it's totally Beatles circa Sgt. Pepper's Lonely Hearts Club Band.
This year, fans can join in the fun by making their own songs or videos, then voting for each other's. Winning entrants could win a year's worth or hoagies -- or hell, their own Hoagiefest. (What would you do with such a thing?)
Heh. This is clever. For the New Directors Showcase at Cannes, Saatchi & Saatchi released a video in which some ordinary guy barks marching orders at the Buckingham Palace Guard -- and, amazingly, they obey, even when he asks them to do little leaps, jump on each other's backs, dance to reggae and "RIDE 'IM LIKE SEABISCUIT!"
At this point the stunned crowd gets the sense that this is a stunt, and there is much cheering and carrying-on.
Let's hope this wasn't an intern's stolen idea. In any event, if the New Director's Showcase is something you dig, hurry up and enter here.
We're all for diversity but not when it becomes forced efforts both in real life and in Photoshop hack jobs like this cover of Toronto-based Fun Guide. You can't fake diversity which is exactly what the magazine did when it chop shopped a perfectly decent, racially-nebulous photograph of a family for its cover.
Nope. We need a black man, stat!
We're just waiting for the spoofs on "Break the Monotony," a campaign for SPAM -- yes, the meat whose identity you can never quite peg -- put together by LAIKA.
See "Bored Room," which depicts bread slices in a meeting, falling gradually into comas, until SPAM leaps in, Kool-Aid Man-style, and crashes the party.
Ripping a sheet outta the playbooks of CP+B, Pourquoi tu cours, Rocketboom (which sold inventory, not creative power), and possibly this guy, 24DP is is using eBay to auction off its award-winning director services.
Bids have exceeded $2225.00, which makes this a success in our book, and there are still 5 days and 4 hours left on the clock. Make the Logo Bigger also encourages labor-whoring skeptics to "view it from the POV that it's a one-time deal to get them on the radar of more agencies and anyone needing viral/spot/video help."
And of course the shipping's free.
Keep track of what happens -- without having to keep visiting eBay -- by following 24DP on Twitter.