Van-Tastic Seeks Freeloaders for Ultimate Aussie Roadtrip


"We're looking for seven pairs of travellers, one for each of Australia's stunning states, to become Van-Tastic Adventurers."

Winning pairs will be flown from anywhere in the world to Australia, where they'll be given a "karmic campervan" that looks a lot like the Plaid Nation tourbus, actually. They'll also get to digicams and laptops for six weeks, $1000 worth of gas, free access to the area's top attractions and a list of places to go.

But that's not all! The best travel documentary produced by one of the seven couples gets $10,000 and two Virgin Blue domestic flights.

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I Broker Mildly Complex Summer Promotions; What's YOUR Superpower?


So the Radisson is running this summer-long promotion called "FRIDAY IS FREEDAY," which is about as straightforward as winning FREE! timeshare. If you book at participating Radissons between May 15th and September 15th, you can score a free Friday, provided you stay two or more consecutive nights, including a Thursday or Saturday.

And as an added bonus, you also get free internet (ALL days!) and a buy one, get one free coupon for TGI Friday's.

To promote this truly cockles-warming offer, the Radisson is disseminating a web series about a little boy who's unwillingly taken on vacation by his mediocre dad and ditzy mom. He's rescued from total ennui by a Radisson employee with a heart of gold, who outfits him in free hotel gear and turns him into a FREEDAYS FRIDAYS! superhero.

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by Angela Natividad    Jun-16-09    
Topic: Brands, Campaigns, Online, Promotions, Video

Hammer Pants Flash Mob Molests Skinny Jeans Buyers


We literally choked on our Juicy Juice when we saw this guerrilla effort for Hammertime, a new A&E show that follows the family life of MC Hammer -- kinda like Run's House.

"Each week we'll open our home to viewers to showcase the hectic pace of our lives and our eclectic family; our real life truly is drama," said MC Hammer, who apparently thinks drama is a marvel unique to his universe.

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by Angela Natividad    Jun-16-09    
Topic: Campaigns, Celebrity, Guerilla, Promotions

Toddler Does a Dance! And This is Why You Should Buy Designer Water.


Remember the Ally McBeal days when the whole dancing baby gimmick was fresh and new, then companies like Etrade and Evian decided to leverage that same creepy phenomenon to sell things?

Yeah, us too. Anyway, Evian sent us its latest baby video, "Baby Moonwalk," which features a cute toddler that suddenly, randomly moonwalks. Consider this the fine water bottler's contribution to YouTube's amateur vid bargain bin.

Can't get enough involuntary baby manipulation? Watch for the Evian Live Young baby film -- coming to a monitor near you!

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by Angela Natividad    Jun-16-09    
Topic: Brands, Campaigns, Online, Video

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Iran Gets SocNetted Up, Contextual Dating Sadness, Scowls Over CK


- Twitter delays scheduled downtime, following the Iranian elections, to give Iranian users a platform for protest/discussion/covert tweet-ups/etc.

- Not one to miss a hot show, Anonymous launches, a space for what it calls a "tech-savvy uprising."

- Okay, onto less serious things. CK orgy scandal action.

- "Contextual dating sadness."

- Swill from Lovemarks man.

- AgencySpy ponders the tough stuff.

- Harley Davidson gets all musical.

Find Freedom from Thirst ... in a Most Refreshing Seppuku.


"Insane Crash" is a coupla months old and continues Sprite's "Freedom from Thirst" campaign, which launched in 2005.

From what we can gather, a passel of sun-fatigued, thirsty teenagers sit around, baking in their boredom. Then, in a moment of Sprite-lubricated genius, two guys on opposite ends of the quad come up with a really fun idea: slamming into each other at high speeds and exploding into droplets of sugary dew.

The first slam sparks a chain of equally inexplicable -- but apparently thrilling! -- martyrdoms, and everyone is happy, and there is rock music, the end. This sordid piece of wasted time brought to you by Ogilvy/Asia-Pacific.

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by Angela Natividad    Jun-16-09    
Topic: Brands, Campaigns, Commercials, Strange, Television

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