Adrants Debuts Comment System That Actually Works


Sadly, we don't get a lot of comments here on Adrants. We hope that's because the commenting system is so terrible none of you want to bother (and not because nothing here is comment-worthy). But with the debut (finally!) of a new commenting system, we hope that changes and you'll all go comment crazy on us.

The new system comes from Disqus. It's threaded. It's hooked up to Facebook Connect. It'll tweet your comment. You can rate comments. If you mention an Adrants article on Twitter, Facebook, Digg, YouTube or on your blog, a link to that mention will appear under the article here on Adrants. It's commenting on social media steroids.

So if you've really wanted to voice your opinion in the past but haven't because you're sick of clicking "post" and waiting three hours for your comment to appear, please give commenting a try again. We think you will be pleased.

And if you're can always leave a comment to that effect.

by Steve Hall    Jun-18-09    
Topic: Announcements

Here's a Message That's Fun for the Whole Family.


Throw open that beach towel, get a public service announcement: "You're probably not expecting to drown today." Not especially, no.

Other fun-tastic messages in ideal places include "You're probably not expecting to need a helmet today" and "Being run over while jaywalking only happens to other people."

And here are some highly depressing, but decidedly effective, TV spots. Sobering stuff for by Wasserman + Partners/Vancouver.

by Angela Natividad    Jun-18-09    
Topic: Campaigns, Cause, Commercials, Outdoor, Television

Spot Turns Theatre into Giant Cervix


It's not as bad as it sounds. To encourage women to get regular Pap smears, and to promote its Cervical Cancer Screening Program, BC Cancer Agency partnered with Cineplex Odeon Theatres to air "Eye of the Cervix" in theatres.

Friendly enough ad. The curtain opens to reveal a pretty, congenial doctor. She asks if we're comfortable, does a quick swab and decisively says, "And we're done."

Closing lines bring it home: "It doesn't take long to prevent cervical cancer. Remember to have regular Pap tests."

We like it just fine, and it even made us feel productive, but here's where wanky boyfriends turn to their partners and go, "When was the last time you got checked?"

By Cossette/Vancouver.

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by Angela Natividad    Jun-18-09    
Topic: Campaigns, Cause, Commercials

GoDaddy's Got Some New Snatch. And It's a Golfer!


Here's a new GoDaddy spot that will neither change your life nor get you off. In it, two preppyland hotties on a golf course find an enchanted genie lamp. One wishes for the world's longest drive, har har, and I'm sure you can imagine what happens next.

Bob Parsons stars as the somewhat seedy genie; the more vocal chick is model Anna Rawson, a new GoDaddy girl and LPGA player.

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by Angela Natividad    Jun-18-09    
Topic: Brands, Commercials, Television

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Unexpected Biological Changes Make Zack a Less Dull Boy


"V-Day" kicks off a new online video effort by Tampax that follows the story of Zack Johnson, a guy who woke up one morning to find he has a gaping vagina where his second head should be.

Don't know how it'll all pan out, but it promises to be occasionally funny in a banal teen angst kind of way. Follow the progression at, a site reminiscent of a teenage boy's notebook, complete with videos, a blog, Polaroid-styled images and a Twitter feed.

The tweets are kind of funny and appear to be getting progressively more emo. Apparently he's already had a period and now feels every guy should experience one.

Hear, hear. Although to be frank, marvelous breakthroughs in birth control make it so even real women don't have to endure random visits from Aunt Flo anymore.

Work by Leo Burnett/Chicago.

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by Angela Natividad    Jun-18-09    
Topic: Brands, Campaigns, Online, Video

UNIQLO Calendar, Lady Parts Auto, Nestle Copywriter Wanted


- Recapping Dos Equis' Most Interesting Man in the World.

- JWT could use Nestle copywriter.

- Lady Parts. Auto services.

- VW tweetnalysis.

- Disney, Asus partner on kiddie Netpal comps. (Via @FredCavazza.)

- UNIQLO calendar.

by Angela Natividad    Jun-18-09    
Topic: Agencies, Brands, Campaigns, Online, Opinion, Packaging

Yes, Stella Even PILLAGES Prettily.


The cool thing about Stella Artois is that it maintains a semblance of flair without ever forgetting it's still just a beer.

"Pirate Paper Boat" takes place somewhere French Riviera-like. A woman fails in her attempts to flag down a waiter for a Stella Artois Legere; an entirely-too-suave dude, separated from her by the breadth of a fountain, witnesses her distress and sends her his Stella in a paper boat.

It'd be a charming little piece if the ad stopped there. But it doesn't. They call it "Pirate Paper Boat" for a reason!*

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by Angela Natividad    Jun-18-09    
Topic: Brands, Campaigns, Good, Video

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