Blessed with a Superglue Account, We'd Defy Gravity, Too

glued-people.jpg

StrawberryFrog Brazil demonstrates the strength of Loctite Super Bonder by suspending the cast of reality TV show Big Brother Brazil 65 feet overhead -- with the glue itself.

This generated 36 minutes of brand exposure on the copiously-watched program, with viewership spikes during the stunt itself. That is, if this video case study is any authority.

by Angela Natividad    Jun- 2-09   Click to Comment   
Topic: Brands, Guerilla   

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Comments



Comments

Amazing!!

Posted by: Leeanna on June 2, 2009 3:22 PM

Amazing!!

Posted by: Leeanna on June 2, 2009 3:23 PM

Very nice idea! Congratulations Brazil!

Posted by: Steve on June 2, 2009 4:08 PM

Very nice idea! Congratulations Brazil!

Posted by: Steve on June 2, 2009 4:08 PM







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