Come On, Not Everyone's Cut Out to Work in Model Massage.

model-massage-therapist.jpg

Instead of going down the office space ennui route and depicting depressed people with depressing jobs, Brazil-based Emprego Certo ("Dream Job") showcases a guy with a truly enviable metier -- but who can't stop bitching about it.

The "Massage Therapist for Models" complains about the long hours, the malcontents, his aching muscles and the lack of holidays. One day, he vows, "I'll quit this nightmare."

Tagline follows: "More than 140,000 job positions. One of them will make you happy."

Cute. According to the PR folk, the video hit over 1.7 million online views and was spread generously from inbox to inbox. Work by BorghiErh/Lowe films.


by Angela Natividad    Jun-17-09   Click to Comment   
Topic: Brands, Campaigns, Video   

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