Email Response Rates Got You Down? Try Adding Video
Apparently, email is still alive and well and for those marketers who embed video within their emails, click through rates as high as 50% or more. Writing on Elastic Path's Get Elastic blog, Linda Bustos takes a look at a few retailers who have experimented with video in emails. She also examines the deliverability issue which can be quite challenging though there are strategies as well as new certification guidelines and increased email provider acceptance which can make these issues less of a hurdle.