Gain: So Sweet-Smelling, You Might Attract Hop-Ons

GainSubway.jpg

This print effort for Gain could probably have done with better execution. I had to read the tagline -- "It smells that good" -- and even then I had to look hard. And it was like, "Oh, it would appear that there's a person stuck to that other person."

But it isn't immediately clear that they're trapped there because they're smelling, and not because, oh, they got sat on and taken-with when their host got up again.

Variants include Gallery and Airport. Work by Leo Burnett/Toronto.

by Angela Natividad    Jun- 5-09   Click to Comment   
Topic: Brands, Campaigns, Magazine, Poster   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

Funny how these ads have no relationship to Gain's Canadian website ... that and the fact that the package is very un-P&G in its size leads me to conclude that these are as fake as they smell.

Posted by: Der Senator on June 5, 2009 3:11 PM







Featured FREE Resource: