Gain: So Sweet-Smelling, You Might Attract Hop-Ons
This print effort for Gain could probably have done with better execution. I had to read the tagline -- "It smells that good" -- and even then I had to look hard. And it was like, "Oh, it would appear that there's a person stuck to that other person."
But it isn't immediately clear that they're trapped there because they're smelling, and not because, oh, they got sat on and taken-with when their host got up again.
Variants include Gallery and Airport. Work by Leo Burnett/Toronto.
Comments
Funny how these ads have no relationship to Gain's Canadian website ... that and the fact that the package is very un-P&G in its size leads me to conclude that these are as fake as they smell.
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