I Broker Mildly Complex Summer Promotions; What's YOUR Superpower?

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So the Radisson is running this summer-long promotion called "FRIDAY IS FREEDAY," which is about as straightforward as winning FREE! timeshare. If you book at participating Radissons between May 15th and September 15th, you can score a free Friday, provided you stay two or more consecutive nights, including a Thursday or Saturday.

And as an added bonus, you also get free internet (ALL days!) and a buy one, get one free coupon for TGI Friday's.

To promote this truly cockles-warming offer, the Radisson is disseminating a web series about a little boy who's unwillingly taken on vacation by his mediocre dad and ditzy mom. He's rescued from total ennui by a Radisson employee with a heart of gold, who outfits him in free hotel gear and turns him into a FREEDAYS FRIDAYS! superhero.

Here's episode one.


Now don't you wanna stab someone with a pen?

by Angela Natividad    Jun-16-09   Click to Comment   
Topic: Brands, Campaigns, Online, Promotions, Video   

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