If Corona's Not Tripped-Out Over Financial Ruin, Why On Earth Should You Be?
Corona demonstrates how to make good use of the newspapers that've spent the last six months foretelling our economic doom, bleeding woe like a car crash we have to relive every. single. fucking. day.
And as for that BlackBerry that you no longer need because of ad spend-related job cuts? Here's what you can do with that.
Life's too short to throw our well-being out with the bathwater. Good chill material by Cramer-Krasselt, which also handled the media buy. Also impressively in keeping with Corona's longtime creative positioning: those lounge chairs, that sea, nicely-chilled bottle just within your reach.
Ahhh. We want beach.
o "Kite" (we love it when the woman sets her beer down and takes the kite string from the man, who leisurely lifts his beer up. Moments like that are art in advertising -- a cavalier jab at the frenzied culture of fear permeating our workdays):
o "Lagoon" (note the slight hesitation that precedes the BlackBerry pick-up -- priceless):