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Don't Mess With Mom at Checkout

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Yea, we know moms (yes, we are making that assumption) can sometimes get violent at the checkout counter but these two women take violence to a new level in this Mountain Dew Level Up or Die spot for the brand's Game Fuel.

The work was created by BBDO New York with visual effects from Zoic Studios.

by Steve Hall    Jun-30-09    
Topic: Commercials, Good



Westwood Polishes Collars Up Pretty for Corporate Cogdom

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Here's a pair of ads for Westwood College, one of those vocational schools where you can get a degree in three years and start your career!

These are more engaging than potshots of nurses taking blood pressure while degree options scroll by. They're a little more casual, and the focus is on the various mundane personalities (and costumes) you take on as you move from dead-end job to CAREER!

And when we say CAREER!, we mean a desk somewhere, which, Westwood fails to mention, is often infinitely less stellar than singing happy birthday songs at TGI Friday's.

Work by Cactus/Denver.

more »

by Angela Natividad    Jun-30-09    
Topic: Brands, Campaigns, Commercials, Television



Got An iPhone? Like to Save Money? Hate Coupons? Get Yowza

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A new iPhone app, Yowza, developed by Heroes Matt Parkman character Greg Grunberg and powered by Sysco's relationship with 400,000 retail customers will make saving money a lot easier and a lot less cluttered.

Rather than fooling with a stack of coupons at checkout, those with an iPhone (or iTouch) simply show a digital coupon and the savings is automatically deducted from the purchase price.

Retailers that have already signed with Yowza!! include Sears, McDonald's, Finish Line, ESPN Zone, The Container Store, Islands Restaurant, Sports Authority, Rubio's Fresh Mexican Grill, Pier 1 Imports, REI, Saks Fifth Avenue, Regency Shopping Centers, California Pizza Kitchen, American Golf Corporation, Cavallo Point Lodge, Marmalade Café, Traditional Jewelers, American Car Movers, Aveda Salon/Spa, Inner You Pilates, JRK Hotel Group, Cheeseburger Restaurants, Kiehl's, Midway Car Rental, Santana Row Shopping Center, Seaton, Jill Roberts and many others.

Yet another blow to the Sunday newspaper.

by Steve Hall    Jun-30-09    




Honda Puts Internet to Sleep With Impossible Dream Documentary

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Honda is out with a seriously yawn-inducing addition to its Dream the Impossible Dream documentary series called Dreams vs. Nightmares. In the video, regular people and famous people (Clive Barker and Deepak Chopra) talk about how their dreams and nightmares affect their lives and their work.

more »

by Steve Hall    Jun-30-09    
Topic: Bad, Brands, Video



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Agency Diversifies With Stake in Narragansett Beer

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OK so we trashed Gyro Worldwide for changing their name to Quaker City Mercentile but the agency is definitely onto something. We all know the ad industry is in a serious state of crash and burn. Spending is down. Layoffs are up. Agencies are dying.

What do smart investment advisers always tell you? Diversify. Yes, diversify. Don't put all your eggs in one basket and that's just what QCM is doing. It's got a series of books. It's produced films. It has a brand of rum, Sailor Jerry. And now the agency has taken a major stake in New England's Narragansett Brewery. Yup. The agency is making beer now.

more »

by Steve Hall    Jun-30-09    
Topic: Agencies, Brands



Diddy Lied to Us. Taco Bell Sets Record Straight.

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Chris Applebaum is probably best known for the videos he's done for extra-extra artists like Britney Spears and Rihanna. In "It's All about the Roosevelts," he slums it up for Taco Bell, but doesn't stray too far from his trashy pop roots.

The statement "It's All about the Roosevelts" riffs off Diddy's "It's All About the Benjamins," a track from a year we're too embarrassed to look back on and that plays on Benjamin Franklin's appearance on the $100 bill. NOTE: The music is all original.*

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by Angela Natividad    Jun-30-09    
Topic: Brands, Campaigns, Online, Video



Someone Just Poured A Beer on Our Head!

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Whoa. It's Tuesday morning. We love beer and all but we prefer to drink it rather than have it poured over our head (as one idiotic co-worker once did while at an end of the summer party). But we're not complaining. No. Not at all. Because the beer that was just poured over our head...is an ad. And we love advertising here on Adrants! And it's virtual so we really don't have beer all over our head right now (but did when that idiot did it in real life).

Yup. Check this out. See? Pretty sweet, right? No go here and Kraeusen your friend's site compliments of Old Style.

We love this stuff.

by Steve Hall    Jun-30-09    
Topic: Good, Online



Toyota's Prius Drives Over to Meebo

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Despite issues with its headlights, the Prius is rolling along just fine when it comes to online promotion. Among the many places the vehicle can be seen online, it's taken over the home page of instant messaging aggregation service Meebo.

With a background image, a foreground placement of the vehicle, a logo and zero ability to click through to anything, the effort looks like 100 percent branding.

by Steve Hall    Jun-30-09    
Topic: Brands, Online



...and Here's What Happened at Wrath of Cannes!

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For those too junior or broke to go to Cannes this year, there was Wrath of Cannes in the "East Riviera,"* where advertising's overlooked enter work to win a trophy they can't actually take home. (It gets recycled for next year.)

This year's winner was ex-associate AD Alan Kwon of RTCRM (now freelancing). He entered a tear-out coupon for Crunch Gym, printed on Tyvek, which means the material was virtually untearable.

more »

by Angela Natividad    Jun-29-09    
Topic: Agencies, Events, Industry Events



Sexy Stripshow + Live Gutting = 'Viral Success'

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To call attention to the apparently savage act of gutting a fish while it's alive, Dutch agency Revolver Media created a website and video featuring fetish model Ancilla Tilia. There was a countdown clock and on Monday, June 22, Tilia began to strip.

more »

by Steve Hall    Jun-29-09    
Topic: Racy, Video



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