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Dr. Dre Drops Knowledge on Beat-Production and Fountain Drinks

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It's telling that eclectic music lover @quikness apprised us of this ad, featuring Dr. Dre for Dr Pepper, with nothing but a sad face. That's pretty much how we felt when Dre gave us his whole "slower is better" spiel -- a philosophy for hip-hop hits and Dr Pepper drinking etiquette.

For Dr Pepper's "Trust me, I'm a doctor!" effort, Dr. Dre joins a colourful list of other non-doctors that made careers out of pretending to be: Dr. Love and Dr. J.

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by Angela Natividad    Jun-11-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



Cisco Validates Daddy's Tall Tales

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Cisco's trained us to expect a campy pitch for the ASR 9000 to accompany almost all holidays where we have to demonstrate undying loyalty with cash.

Father's Day is no exception. After giving Dad a pass on every cheap brag and unlikely childhood triumph he's ever told, Cisco poses profound questions like this one:

"...And In what freaking universe would argyle socks be more appealing than six times the mobile backhaul capacity?!!"

Not this one, I guess. That reference to Dad being "burly and barrel-chested" was kind of creepy though, but in keeping with that slightly-violating oddvertising vibe that we're all crazy about right now.

Share the awesomeness! at techedgeweekly.com.

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by Angela Natividad    Jun-11-09    
Topic: Brands, Campaigns, Video



Hey Weird, an Augmented Reality Tool that's Useful

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To strengthen the US Postal Service's online chops -- and give augmented reality technology some bonafide useful marketing implementation -- AKQA/DC developed the virtual box simulator.

Here's how it works: you print a little eagle off the website. (This is so the system knows how big your item is, relative to something else.) Switch on your web cam and launch the Virtual Box Simulator. Hold the eagle up to the camera until a virtual box appears, then toggle the size to best suit whatever item you plan to ship.

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by Angela Natividad    Jun-11-09    
Topic: Brands, Campaigns, Good, Online



Reason #1 Why It's Not Okay to Slaughter a Classic to Justify an Ice Cream Pun.

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30Rock's Jane Krakowski appears in this tacky ravaging of Gone with the Wind for Breyer's ice cream.

And while we can appreciate the seamless integration of a contemporary (if hardly worthy) Scarlett O'Hara, it disgusts us to no end when she puts on the Southern simper and weds her crappy girls-night-out-fantasy dialogue to Rhett's timeless hot/cold leading man ditties.

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by Angela Natividad    Jun-11-09    
Topic: Brands, Campaigns, Celebrity, Online, Video, Worst



Jayson Stark Autograph Tells Doting Dads They're 'Worth the Wait'

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Under the premise that a signed copy of Worth the Wait is the perfect gift for Father's Day, Pennsylvania-based retailer The Frame Game sent out an email blast inviting subscribers to a book signing for ESPN's Jayson Stark, who wrote the aforementioned title.

Any mention of being Worth the Wait brings to mind Christian promise rings and WWJD wristbands, but the book is actually a collection of stories about the 2008 Phillies, as illustrated by an image of Stark clutching a ball with a bronze batter, mid-swing, behind him.

We can appreciate the call to pause, but the illustration's about as bamboozling as the title: at first glance, it looks uncomfortably like Stark's about to get clocked from behind.

by Angela Natividad    Jun-11-09    
Topic: Events, Promotions, Publishing



Banner Not Dead! Twitter-Powered Banner to the Rescue!

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In the "why didn't I think of that first category," comes this new ad unit from SocialMedia for JuicyJuice which allows people to tweet from within the banner. If people are logged in, their tweet will scroll up and appear on the banner.

Juicy Juice teamed with SocialMedia to place the ad unit on mommy sites such as BabyCenter and CafeMom. Different questions, "How do you stimulate your child's mind?" or "How important are vitamin-enhanced foods to you?" are asked.

As SocialMedia CEO Seth Goldstein notes, the tweets and corresponding hashtag extend the effectiveness of the banner saying, "The ad unit is paid placement but the additional impressions are effectively earned media."

Oh Twitter, how others continue to find ways to make money off your VC-funded back. Just how long are you going to let others rip you off before you realize you can't run on fume indefinitely?

by Steve Hall    Jun-11-09    
Topic: Good, Online, Social, Tools



Diesel Messes With Your Mind For New Fragrance

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Make sure you sniff some glue before watching this Sub Rosa-created video or Diesel's fragrance, Only the Brave. Or smoke some weed. Or, better yet, heroin. No, we're not advocating drug use. It's just that the trippiness of this whacked creation would likely be be far more enjoyable under the influence of something.

by Steve Hall    Jun-11-09    
Topic: Brands, Good, Video



Social Media to Increase the Importance of Inbound Marketing

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With the explosion of social media, the direction marketing flows is shifting from outbound to inbound. After all, with the ability of a company to have an infinite number of "findable" touch points in every corner of the internet, spending the bulk of marketing dollars on traditional outbound push marketing makes less and less sense.

As this shift continues, the practice of inbound marketing becomes ever more important. So what is inbound marketing? According to inbound marketing company HubSpot, it's a combination of "getting found" through SEO, blogging and social media; conversion through landing pages, lead tracking and lead management and analysis through marketing analytics, competitive analytics and lead scoring.

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by Steve Hall    Jun-10-09    
Topic: Opinion, Social, Tools, Trends and Culture



The Beatles Come to Rockband

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To get us all worked up over the Beatles library making its way to Rockband, Passion Pictures put together this sweet video with nods to famous moments from the Beatle's contribution to the world of music. It's very well done. Even people who have heard o the Beatles (do any exist?) will love it. Check it out on Creativity.

by Steve Hall    Jun-10-09    
Topic: Good, Video



Microsoft Pulls the Affliction Card. Again.

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What do Dean Cain, Bobcat Goldthwait, and a rotund man in a silver unitard all have in common? They are all part of Microsoft's latest Internet Explorer 8 campaign developed by Indiana-based advertising agency, Bradley and Montgomery.

If that pitch made you as almost-curious as it made us, check out browserforthebetter.com. Hopefully you'll have better luck than we did: the site demanded that we install Silverlight before divulging anything, and even after that, it still wouldn't relinquish its secrets.

So we had to hit up Ads of the World, where we found out the campaign is coloured by a series of PSA-style "Special Internet Service Announcements" targeted to people with internet afflictions.

So it's kinda like that HANDTOSS shit all over again. Microsoft, how one-trick-pony are you?

by Angela Natividad    Jun-10-09    
Topic: Brands, Campaigns, Online



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