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Chiquita Smoothie Bejeweled Effectively Tanks Our Thursday

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Few things entice us as readily as a Bejeweled knockoff. We've lost whole days to this game; now, on account of Chiquita, we've lost our whole afternoon.

This promotion for Chiquita Smoothies is a good way to not work -- plus, if you can fill the blender with aligned fruit well before time's up, you get entered (and re-entered!) into a sweepstakes to win a trip to Jamaica. (Where you can play iPhone Bejeweled, beachside, to tropical music.)

Work by matrixx, which knows the secret to a good advergame: keep it simple, incentivize gamers; tap into something they're already obsessed with and know how to play.

UPDATE: What the hell kind of advergame doesn't have a pause button. Are you trying to get us fired?

by Angela Natividad    Jun- 4-09    
Topic: Brands, Games, Good, Online, Promotions



iJustine Tells Us How to Eat A Carl's Jr. Burger

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Working with YouTube, Justine Ezarik (iJustine) created a video for Carl's Jr. in which she plays the duel role of Carl's Jr. employee and customer. She perfectly epitomizes the valley girl of yesteryear and, at the same time, the confused customer of today.

Entitled How to Eat a Burger, the video - following the employee/customer exchange - tells us how to eat a burger iJustine style. Yea, she likes to eat her burger with a fork, knife and lots of ketchup. LOTS and LOTS of ketchup. Never quite understood that method but hey, to each their own.

more »

by Steve Hall    Jun- 4-09    
Topic: Celebrity, Opinion, Social, Video



Michael Jordan Had a Guru. And that Guru's Cashing Out.

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"Michael Jordan was the greatest player EVAR! But even he needed inspiration."

For MJ, inspiration apparently came in the form of Leroy Smith, who smushes basketballs with his bare hands and make man-on-man domination puns without breaking a sweat. Also, Get Your Basketball On RIGHT NOW and get his free motivational cookbook.

more »

by Angela Natividad    Jun- 4-09    
Topic: Brands, Campaigns, Online, Video



Tissue Tree Bears Silky Relief to Spontaneous Sneezers

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In time for allergy season -- which not only stimulates sneezes but generates impromptu tear-duct leakage -- Kleenex erected a Tissue Tree, swathed in silk, no less, beside Sydney's Museum of Contemporary Art.

The tree was inspired by the work of "wrapping" artist Christo and is wrapped in over a kilometer of silk. (See metric conversion here.) More importantly, it sports 700 generous tissue blossoms, which passersby can tug out at leisure.

Clever way to promote Kleenex Silk Touch, whose wares are supposed to be even softer than the average snot receptacle. Greenpeace is gonna have a helluva good time tearing the lovely idea a new one, though. We can already hear the siren song: Turning your gauche synthetic wares into fake spins on the noble arbors that fell for your cause? You sick bastards!

more »

by Angela Natividad    Jun- 4-09    
Topic: Brands, Good, Guerilla, Outdoor, Promotions



Beer! Babes! Bikinis! Nudity! Yup, It's Another Beer Site

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Just when we thought beer advertisers were cleaning up their act, Australia's Skinny Blonde gives us a six pack of...skinny blonds to play with. And by play with we mean, yes, undress then with a click of the mouse.

Oh how the stereotypical beer drinker is so easily amused.

more »

by Steve Hall    Jun- 4-09    
Topic: Racy



Whopper Freakout Wins BK, CP+B a Grand Effie

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Last night at the Effies, Crispin Porter + Bogusky was recognized for "Whopper Freakout," the incendiary stunt work it did for Burger King in '07.

"Burger King won the Grand Effie convincingly due to their boldness and creativity across multiple media platforms, delivering real cultural relevance and above all, outstanding business results," gushed Chairman Carl Johnson of the Effie Worldwide Board of Directors/Co-Founder, Anomaly.

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by Angela Natividad    Jun- 4-09    
Topic: Agencies, Brands, Campaigns, Industry Events



Industry Group Launches Mentor Program to Educate 'Next Generation'

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The Internet Oldtimers Foundation has established the Andy Bourland Internet Oldtimers Mentorship Program, in memory of Mr. Bourland's dedication and legacy as Co-founder and former CEO of Clickz.

Andy, who I knew personally and worked with when I was involved with MarketingVOX, opened the doors for many to be able togiving them the opportunity to succeed in the interactive marketing industry as responsible, accountable, and successful business people.

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by Steve Hall    Jun- 3-09    
Topic: Industry Events



Because Why Get All Huffy About Oven Cleaner?

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AdFreak takes vocal issue with this spot for Oven Pride, which got the clear in the UK after riotous accusations that it was sexist.* (Okay, maybe "riotous" is overstating.)

The ad's not sexist, our buddy blog says; it's just idiotic. And yeah, we're inclined to agree. Even taking into account that British humour is different from the American variety, everything from the man's chimpanzee behaviour to the narrator's forced "mm-hm-hm!" at the end gives us the ad-willies.

It's just a low-budget piece, screenwritten, no doubt, by housewives that produce skits for the local Pentecost. Speaking of housewives, know what yours needs? A shiny new set of Madison Avenue cookware.

more »

by Angela Natividad    Jun- 3-09    
Topic: Commercials, Opinion, Television, Trends and Culture



Mercedes Refines Axe-Like Childishness

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Fully clothed women riding horses in slow motion accompanied by classical music? For a moment, we thought the soundtrack would break into some hip-hop shit and a sudden gust of wind would blow the ladies' gowns off leaving them wearing nothing but their undergarmets. But no. This is a Mercedes commercial, Not an Axe commercial. We're talking respectability here. Elegance, Finery. Fully clothed women!

And true to Mercedes' refined reserve, the closest thing we get to an Axe-like witticism is an old man who, while enjoying the allure of the women on horseback, comments, "I like car commercials."

Daring!

by Steve Hall    Jun- 3-09    
Topic: Commercials, Good



Doritos Unleashes Sweet Chili Lovers on Willing Webcammers

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To promote its Sweet Chili packs, Doritos Brazil adds a touch of the surreal to your day.

Click on "Liberte seu Doritos Lover" ("liberate your Doritos lover") in the upper left-hand corner of the Doritos Sweet Chili website, then enable it to access your webcam. Your presence on-screen is supposed to stimulate the release of a "Doritos lover" -- a friendly cartoon monster, of which over 18 trillion unique variants are possible, says Contagious Mag.

more »

by Angela Natividad    Jun- 3-09    
Topic: Brands, Campaigns, Good, Online, Social



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