As part of his research project "about the future model of advertising" for thesis work at the Berlin School of Creative Leadership, AlmapBBDO Creative Director Sergio Mugnaini created a Mad Men-themed online research survey that's very cool. The survey takes scenes from Mad Men and dubs the survey questions right into the scene. Way more interesting than page after page of plain text. Ingenious, actually.
Remember Tom Dickson from BlendTec? He's the guy who tosses stuff into a blender infomercial-style. Mullen grabbed him for a video that promotes a new Olympus camera. Tossing everything from an SLR to a point and shoot to a lens to an HD camcorder to a voice recorder to some sweet art, Tom blends up a master piece: The Olympus EP1, the ultimate gadget.
Oddly, the thing looks like it came out of the fifties but some Olympus designer probably that that'd be all retro-cool.
- Six Apart offers VideoEgg's scroll-proof Twig ad unit to bloggers.
- How not to be an idiot at PR as illustrated by an idiot doing his own PR.
- So yea, everyone loves Crispin Porter + Bogusky's work for Burger King. Great stuff, right? Wins lots of awards. All good, right? Well, no. From 2003, one year before Crispin took on the account, to 2008, the chain's market share fell to 14.2% from 15.6% while McDonald's grew from 43.6% to 46.8%. draw your own conclusions.
- Under Armour is out with its first football work this week. Its UA Create and UA Dominate boots hope to compete with Nike and Adidas premium boots.
In the "this absolutely has to be a spoof" category, comes Pet Airways, an airline that's all about your little furry one. The pets get to fly in the main cabin rather than below and are cared for inflight by airline personnel. Yes, it's true. And it's not a spoof.
The airline, created by Alysa Bunder and Dan Wiesel ans operated by Suburban Air Freight, will begin flight in July with service to D.C., New York, Chicago, Denver and Los Angeles. Each flight costs $149.
And, no, the pet owners do not fly in the cargo hold along with their pets. They have to find their on mode of transportation.
OK, so last week we kinda trashed the journalistic efforts others have planned for Cannes this week tossing them off as overly trendy or lazy. Of course, it was in jest and of course you knew that.
But now it's time for us to stand behind one of our fellow media outlets, Adland, which, in a very non-lazy/non-trendy fashion, had planned to offer video commentary of the week for its readers. Adland's Ask Wappling had asked a friend and former copywriter to be her cameraman and that's where the douchebaggery started.
Because her chosen cameraman was a former copywriter, the organizers of Cannes seem to think he's trying to sneak in for a free ride as a copywriter and not as a cameraman for Ask. That's just retar...oh wait, we can't use that word, right? Anyway, that's just idiotic.
If anyone here has any clout with the organizer's, can you please deliver them a swift slap upside the head and tell them to stop being such idiots? Thank you very much.
Just wanted to do a quick update before Cannes consumes me and I lose my will to blog while sober.
Arrived yesterday: five-hour train ride from Gare de Lyon to the Cannes station, which appears to be dead-center of nowhere. You can immediately tell who came from the city because we're all still in coats, looking grimy and sordid.
First ad I saw upon entering the Palais. Where better than a sweltering, decadent vacation spot to remind us of the dire consequences of climate change?
Somewhat less depressing than the wrist slitter cause ad that appeared on BART trains during New Years Eve '06.
Oh screw all that new web 2.0/new media shit. It's too much work. Here at Adrants, we're going retro. We're going back to the days when reporting was reporting. When journalism was journalism. Yes, that's right. We're actually going to write stories...yea, stories...about Cannes.
We aren't going to auto-scrape social media commentary from everyone else in the world just because it's technologically possible. We're not going to ask people to tweet about the plethora of embarrassing douchebaggery that will, no doubt occur during the week. We're not going to ask people to send us drunken mobile phone videos of their half-dressed counterparts having casual, illicit sex with cross-global rivals.
Seriously? Who are you people???
bradnique123 (4 hours ago)
They saved the best for last........lmao
Pennstatekid919 (4 hours ago)
i love this commercial its hilarious
Matthew52094 (5 hours ago)
oVeRkIlLiO (5 hours ago)
0:11 and your boss has no brains and 0:14 if youve been filling out tour time sheets lol
Orinana (10 hours ago)
TIME SHEETS FTW
JenovaXMGO (12 hours ago)
johnsongurl4eva (12 hours ago)
OMG.best commercial ever.i love the time sheets guy.freakin hilarious.
gabe6662345 (12 hours ago)
i love the stuck in the lane part and when he goes " fillin out ur time sheets"
prinston021 (12 hours ago)
XD Love it!
So, yea. Transformers 2 is here and so are all kinds of "robot sightings" across the globe. Yea, we know. Yawn. But they are The Real Effing Deal and they are Giant Effing Robots! And besides, we like Amy.