Mad Men Characters Conduct Online Survey

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As part of his research project "about the future model of advertising" for thesis work at the Berlin School of Creative Leadership, AlmapBBDO Creative Director Sergio Mugnaini created a Mad Men-themed online research survey that's very cool. The survey takes scenes from Mad Men and dubs the survey questions right into the scene. Way more interesting than page after page of plain text. Ingenious, actually.

by Steve Hall    Jun-22-09   Click to Comment   
Topic: Good, Online, Research, Video   

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